The Secret to Secondary Essay Samples Medical School Describe Yourself

The Secret to Secondary Essay Samples Medical School Describe Yourself If you've heard a good deal about a specific medical school, then be sure its ratings match the talk that's going around in connection with it. Having information about all these things allows students and parents to make an educated choice. In your search for superior understanding and to help make certain you pick the right option for your requirements, you ought to make use of U.S. medical school rankings. Again, ladies, if you are searching for the ideal doctor husband, this is another terrific place to go. So very good luck and be certain your credentials are proper. In spite of the days bygone, as soon as the students had very little help from others to be able to comprehend what's perfect for them, in the current situations lots of doors have opened up for the students to seek out assistance and ease the whole procedure for choosing where and how to apply. This campus is called the house of health sciences. Explain why you wish to go to Medical School. Learning Spanish truly provides you an edge in Texas medicine, so I feel this would likewise be a rather solid selection of medical school. Students can receive a wide education here to really concentrate on what medicine they wish to practice. Completing medical school isn't just a key academic undertaking but in addition a considerable financial commitment. Naturally, since it's different! You will have the ability to ch oose the program and school that's ideal for you bearing in mind your circumstances. Elsewhere, as in the uk, students may enrol on clinical undergraduate degrees and keep on the course for the length of their studies. It's the oldest and among the finest medical schools in the usa. People from all around the world come here in order to study and live. On newsstands annually, you can discover the previously mentioned U.S. News report on the greatest medical schools in the nation. In addition, it has many hospitals and health care centers. Make a decision as to what schools you would want to visit and what score you'll want to acquire in. It is among the Top 50 medical schools. The school that you want to enroll will determine how knowledgeable you'll be in the region you are studying and that is the reason we are listing out the greatest medical schools in New york. Choosing Secondary Essay Samples Medical School Describe Yourself Is Simple There's no sensible means to judge a health school based on a single student, one particular graduate from an entire category of students. Therefore, you'll have to make sure your application is as superior as possible if you would like to obtain admittance. This change may impact the typical MCAT scores for medical schools, but it's too early to discover how. Actually, the draw of these rankings on perspective students is among the main facets in the equation. My top idea is to answer the question the interview er provides you. Naturally, there are many other facets in such a decision, including your application and secondary program, along with the interview. The Argument About Secondary Essay Samples Medical School Describe Yourself To help you to find out which school is the correct fit for you, it is necessary to think about medical school rankings that help you make your list of health school for your application. A health school doesn't have to be on the surface of the list to do that. Picking a school isn't a part of cake. Apart from its location, it is a fantastic medical school. You are going to have substantial number of essays to write in a short period of time, and therefore don't focus too long on a single school essay. Whether you're a pre-med wondering what sorts of prompts you'll receive later on or whether you're a present applicant taking a look at the broad selection of essays, have a look at our list of health school secondary application essay prompts for the 2016-2017 application cycle. One particularly delicate issue is the way to approach diversity. The application process also comprises an interview.

Mid-Term Paper - 1045 Words

Mid-term Paper Question: How does geography affect culture development? There are many cultures in the history of human kind, each very diverse and unique in its own way. There are many factors which lead to their diversity and uniqueness, such as the different interaction factors with other cultures. However, one of the most important factors of all is the geographical conditions in which the culture had to develop to. Geography can affect a culture greatly in many different ways. Geography provided the environment, resources, and the location crucial to the development of a culture. The most important factor of all is the resources which helps the culture to develop drastically. Resources help the development of culture in many†¦show more content†¦Environment can be a key in determining the culture development. People would try to adapt and develop a culture according to the environment in the territory. The Bantu-speaking people used the slash-and-burn method of agriculture to create f ertile soil to plant crops. However, the fertile soil turned into bad soil after a few years, causing agriculture to be impossible in the area. They eventually had to move out due to the infertile land and even though it was bad for the land, the people still used the method since it was their only way of producing crops. On the other hand, the Zapotecs developed another agriculture technique that was step farming. Since they were surrounded with hills, they made the best of their environment and developed techniques to adapt to their environment. Another factor that made environment a key in culture development is because from it, people developed religion from their milieu. Life in Aztec depended heavily on the sun, and it became really important that people worshipped it as a god and created a religion. Each time there was a drought or flood, priests would think that the god was angered at the people or he did not have enough sacrifices in order to do his work. An ultimate sun go d and human sacrifices became the focal characteristics of the Aztec Empire. Because of religion, people started developing social classes. The king wasShow MoreRelatedMid-term Paper1226 Words   |  5 Pagesï » ¿ STAS 343 L02 Mid-term Paper The Council of Canadian Academies published a study analyzing the strengths and weaknesses of the Canadian research and the innovation in its business sector. This editorial piece critically describes the purpose, approach and findings of the report. It then focuses on the details of three aspects; weak Canadian business research and development, the firm-centric model in an innovation ecosystem and the key trends that will drive sciencesRead Moremid term paper2136 Words   |  9 Pagesï » ¿ Mid-Term Examination, Winter 2010 Level: Masters Full Marks: 100 Program: MBAe Section B Pass Marks: 60 Course: Financial Management Time: 3 Hrs. Term: III Candidates are required to be original and fair in the presentation of their answers. The figures in the parenthesis indicate the marks for respective question. Attempt all the questions Section A Attempt all questions Each question carries 6 marks [5 x 6 =30] 1. You have to pay $12,000 a year inRead MoreMid-Term Sample Paper3502 Words   |  15 PagesMECO111 – Fall 2012/13 -Practice MCQs for the Midterm for SECTIONS 3 AND 4 -55 MCQs 1).Consumer surplus a. is the amount of a good that a consumer can buy at a price below equilibrium price. b. is the difference between the amount that a consumer actually pays for a good and the amount that the consumer is willing to pay for the good. c. is the number of consumers who are excluded from a market because of scarcity. d. measures how much a buyer values a good. ANS- B 2).Suppose BartRead MoreEc1101E Introduction to Ecnomic Analysis Mid Term Paper2742 Words   |  11 PagesNational University of Singapore EC1101E: Introduction To Economic Analysis Mid-Term Test Semester 1 (2009/2010) Answer all questions. |Production Possibilities of Motorcycles and Cars | |Combination |Motorcycles |Cars | |A |0 |6 | |B Read MoreMid-Term Paper. Information Security Policy. Jahangir Shaik.1436 Words   |  6 Pages Mid-Term Paper Information Security Policy Jahangir Shaik South University Abstract: InfoSec Policy, generally it is one of most important factor in securing a data framework, is additionally one of the most every now and again disregarded and misjudged in private companies. Playing out the means important to make solid, successful, and more importantly, enforceable approach is typically seen to be past the assets of smallest businesses. However, with the inescapability of smallRead MoreEvaluation Of A Program Evaluation1017 Words   |  5 Pagesaudience will require their unique writing style (Royse, 2011). For example, if the audience is a group of high school students, it would be necessary to write in a less complex writing style. Project Identification The project identified in this paper is of the Northeastern State University (NSU) Social Work Practicum program. â€Å"The Northeastern State University s Social Work Program s primary mission is to academically prepare competent and effective professionals† (NSU, 2015) The evaluationRead MoreHistory Of Opitz Syndrome : A Disease Characterized By A Defect Along The Ventral Midline Of The Human Body1630 Words   |  7 Pagesbecause it controls MID-1 or the midline. The MID-1 protein also forms homodimers, which associate with microtubules in the cytoplasm, especially during fetal development. Therefore, MID-1 is involved in formation of multiprotein structures, acting as anchor points to microtubules. MID-1 is also a part of the TRIM protein family, which contains the RING, B-box type 1, B-box type 2, and coiled region domains. Protein mutations lead to genetic defects, such as those mentioned above. MID-1 is a proteinRead MoreDevelopment Of Aging Or Mid Life Crisis863 Words   |  4 Pages There will come a time when one has to come to terms of aging or mid-life crisis. According to Weaver (2009) the major psychological changes occur in childhood. The author also noted that Freud also mentioned that all stages of the psychosexual development are also completed in early childhood (pp.69). Freud and Freud also had differences when it referred to coming of age (Weaver, 2009). Jung saw mid-life not as a crisis, but put the emphasis on growth and maturation (pp.70). Most of the clientsRead MoreUnited States Election Project Headed By Dr. Michael Mcdonald At University Of Florida961 Words   |  4 PagesThis past weekend, mid-term elections took place nationwide. According to the United States Election Project headed by Dr. Michael McDonald at University of Florida,with just a voter turnout of 36.4%, it was the lowest overall turnout since World War II which occurred 70 years ag o. Mid-term elections are congressional elections that occur halfway through the president’s term. Congressional ballots are held every two years and all House of Representative seats are contested as well as one-third ofRead MoreContinuing Academic Sucess1291 Words   |  6 Pagesstart with setting a long term goal. Once you have your long term goal create short term goals to help accomplish your long term goal. I love short term goals because they help keep me motivated and looking forward. Also, if I don’t accomplish one, I have many others to fall back on to help me keep my head up. My educational goal is to graduate with a bachelor’s degree in health care administration with a concentration of long term care. Graduating is my long-term educational goal, which is

Life Is Like The Movies Essay Example For Students

Life Is Like The Movies Essay Going to the movies is fun. You get your candy and your drink and are taken away into a fictional world for two or three hours, then leave the theater and get back to reality. But is what youre going back to really reality? Plato said no. In the Allegory of the Cave (chapter XXV) in the The Republic he proposes that we all live like people in a movie theater, only he uses prisoners in a cave to illustrate the situation. He creates an image of prisoners, chained down in a cave, so all they could see was shadows created by puppets in front of a fire on the cave wall. Their reality was merely the shadows and it is the same for us (as the common man.) According to Plato, our reality is nothing more than figurative shadows.Everything in the cave can be attributed to a part of society. The fire can be equivocated to unwisdom (229) or even evil, and in society is created by the greed that some have for power over others. It is the driving force behind the entire scheme to misrepresent reali ty. By controlling what people believe is reality, they in turn gain control of the people by telling them what is true and what should be valued, which gives them the power they crave. The fire (greed) is necessary for the shadows to be cast, without it nothing at all could be seen. Without the fire, the puppeteers would have no purpose, no reason to hold the objects up at all. Without the greed for control, societys puppeteers would not have any desire to misrepresent reality. The puppeteers are the manipulators in society (the greedy people). People in a variety of different positions act as the puppeteers. Anyone who tries to skew reality for his or her own personal gain is a manipulator. Religious and business leaders, as well as politicians are all likely candidates for the role of the puppeteers because they often control peoples realities. Religious leaders convince massive amounts of people that their ideas and their religion is reality. Business leaders use advertising campaigns to persuade people into believing their products are the best and will change their lives. Politicians often manipulate issues to make people see them their way. In conjunction with each other, all of these manipulative forces basically dictate societys values.These puppeteers take the objects and let their own greed (fire) distort them, so only a small portion of what is real is revealed (in the form of a shadow). The objects are equivalent to the sermons, the add campaign s and the political agendas of world leaders. Because they have nothing else to look at, the prisoners (society as a whole) believes these shadows of reality to be true, because the manipulators have not given them any other options. When the relationship between the puppeteers and the prisoners is examined more closely, the question of whether or not the manipulators actually know what reality is must be addressed. The answer is that they dont. They still only see what is inside the cave, and the enlightened world exists solely outside of it. Most of them actually believe in what they are promoting, which are essentially just artificial objects (228). Platos Theory of Forms explains that one can only have beliefs and opinions about material thing, and the only thing that one can know is science (and universals.) Because these objects cant be known, they cant be a part of the universal reality that exists outside of the cave or as in society beyond the boundaries of the material, ma nmade world. In the Allegory as in life, the only people that are enlightened (who know the true, universal reality) are those who leave the cave somehow, or those who see beyond our material world. .u9193f73d367a8aaff3b219646970ba92 , .u9193f73d367a8aaff3b219646970ba92 .postImageUrl , .u9193f73d367a8aaff3b219646970ba92 .centered-text-area { min-height: 80px; position: relative; } .u9193f73d367a8aaff3b219646970ba92 , .u9193f73d367a8aaff3b219646970ba92:hover , .u9193f73d367a8aaff3b219646970ba92:visited , .u9193f73d367a8aaff3b219646970ba92:active { border:0!important; } .u9193f73d367a8aaff3b219646970ba92 .clearfix:after { content: ""; display: table; clear: both; } .u9193f73d367a8aaff3b219646970ba92 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9193f73d367a8aaff3b219646970ba92:active , .u9193f73d367a8aaff3b219646970ba92:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9193f73d367a8aaff3b219646970ba92 .centered-text-area { width: 100%; position: relative ; } .u9193f73d367a8aaff3b219646970ba92 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9193f73d367a8aaff3b219646970ba92 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9193f73d367a8aaff3b219646970ba92 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9193f73d367a8aaff3b219646970ba92:hover .ctaButton { background-color: #34495E!important; } .u9193f73d367a8aaff3b219646970ba92 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9193f73d367a8aaff3b219646970ba92 .u9193f73d367a8aaff3b219646970ba92-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9193f73d367a8aaff3b219646970ba92:after { content: ""; display: block; clear: both; } READ: Piaget Theory EssayThe prisoner who is set free and ascends into the light experiences a great deal of pain, Suppose one of them set free and forced suddenly to stand up.and walk with eyes lifted to the light, all these movements would be painful. (229) Imagine the shock that would come from realizing that the whole world as one knew it

Mark Woods Health Space Essay Example

Mark Woods Health Space Essay This essay intends to discuss how the determinants of domestic violence affect a persons health. 1 in 3 or 1 in 4 women report having suffered domestic violence at some time in their adult lives according to recent different surveys in the UK. According to the British crime survey (1996) only 1 in 3 crimes of domestic violence were reported to the police. Research in the UK found that in 25% of cases the male partner had also been violent to the children. The government has a zero tolerance policy with domestic violence. On the home office website it defines domestic violence asAny form of physical, sexual or emotional abuse which takes place within the context of a close relationship. In most cases, the relationship will be between partners (married, cohabiting, or otherwise) or ex-partners.It is most commonly for the offender of domestic violence to be caused by the male and inflicted upon the female and / or the children. This is often because the males are bigger in build, strong er and like to feel in control of most situations. If the male isnt in control he may become aggressive and become violent upon the other member of the family. This is more likely to happen in violent men during an argument in instances high tension. It isnt just a man that can be guilty of domestic violence women can also be guilty. It is unlikely that they will assault the male, but can be violent towards the child if she feels that she can not control him/her.In 1999 the government set up a campaign to raise more public awareness into domestic violence. This was called break the chain and involved England and Wales. The government issued a leaflet, which underlined the zero tolerance policy towards domestic violence. As well as an aim to raise awareness it was also introduced to provide victims and the friends of victims with a source of help and advice. In the Lothian region of Scotland the Local Authority has implemented a programme for offenders of domestic violence called the Lothian Domestic Violence Probation Programme.This programme set out to research what effect the penalty had on guilty offenders such as fine, probation and prison sentences. The outcome of this showed that the punishment had a positive outcome on the offenders. The perpetrator programmes that are run in England and Wales are run by the probation services over England and Waless domestic violence is central to their functions of crime reduction. The government and social policy can aid fleeing victims as they provide safe accommodation for them. In England there are around 418 refuges and 45 in Wales.The media is often used to raise peoples awareness akin to the break the chain leaflet issued by the government. The NSPCC use adverts to increase awareness and ask for donations to help the children involved in domestic violence. They also use billboards in raising awareness. Domestic violence is everywhere and involves all types of people. Many stories of domestic violence are often reported in the national papers and seen in films and television shows. As well as raising awareness it doesnt always have a positive effect. Often when a documentary or soap opera shows domestic violence in their television programme they provide a contact number at the end for anyone who is experiencing domestic violence. Viewers such as young children could see this violence as normal behaviour. Not only seeing domestic violence on television but also watching violent scenes in films and cartoons. An example of violent films effecting the way children react was the case of Jamie Bulger. Two boys of thirteen and fourteen abducted Jamie and murdered him. They were viewed to have been influenced by films of 18 certificate, which other family members had watched with them.A large determinant of domestic violence can be due to stress created by employment and finances. Stress can also be caused by a number of things in the work place. Such things include pressure from deadlines, press ure to perform (depending on the job: e.g. professional athlete.), and pressure from employers and colleagues as well as abuse in the form of bullying. On the other hand the subject may have a very good reputation in the company as getting sales and may experience stress in trying to maintain that reputation. As well as stress from employment their can also be stress caused by unemployment and trying to find a job. The pressure from family and friends put on the subject to get a job. All this stress can lead to the subject returning from work very angry and take the anger out on another member of the family in the form of domestic violence.Many employers have stress management sessions for their employees to attend. A lack of employment links it to the other determinant of finance and trying to find the money to cope with finances and bills. This can cause stress in two ways. The first is being that the subject hasnt got a job and is struggling to pay bills, leading them to domestic violence. The second is a job that is only paying minimum wage and is not enough to pay for bills. This may be because of the subjects educational status. If it is poor then the likelihood of getting a well-paid job is not good. Both of these factors can lead to stress and therefore domestic violence. A small income can also mean that the environment that you live in isnt the best. For example you may live in a run down council flat that has very violent neighbours and an area that has a very high crime rate. A violent atmosphere can lead people to be aggressive and violent. A person can also be influenced to using domestic violence by the environment in which he or she has grown up. If the person had come from an area where there was a lot of violence then there is more chance of them being a violent person.The people or friends that the person hung about with as a child may be violent and influence him/ her into a violent nature of life, were violence is the answer to problems. T he adult may also have seen domestic violence when he/ she was a child through their parents. 50 years ago there was no policy on domestic violence and therefor as a child may have been brought up believing that it is was acceptable behaviour. The way the person grows up can also influence lifestyle another determinant for domestic violence. If the lifestyle of the person is a violent one where they drink a lot then the chance of domestic violence is high. The stereotypical image is one where the man returns from the pub drunk and beats up his wife. This scenario is often used in soap operas. Alcohol can have a huge effect in peoples behaviour as it can make people more violent and aggressive.This on top of being stressed could lead the person into assaulting a member of his her family when they return home. However if the subject has a healthier lifestyle, which involves him or her in activities such as regular visits to the gym or is a member of a football team, they are less like ly to be highly stressed as sport can act as a way to relieve stress. Sport acts like this because it allows a person to vent their anger as it is often seen as ok to make hard challenges that will harm the opponent. Leisure activities can have a positive effect on a person in many ways. However it could also have negative effects for example: the offender of domestic violence is a boxer, this could lead to the victim being very seriously injured as he or she is trained to fight and cause injury.A major determinant into domestic violence can be the subjects personal relationships with family and friends. In terms of the male being violent towards the women, this could be that if they have a poor relationship where they continually argue, then domestic violence is likely to occur. An argument where the man feels he is right but the women continues to argue and he loses his cool and assaults her. The cause of this could be argument over finances, marital problems or problems over chil dren. Parents may also use violence as a way of disciplining a child and not feel that there is anything wrong with doing so. A persistently naughty child may drive a parent to lash out and hit the child. The better a personal relationship is the more chance domestic violence will not occur. If the families do more activities together and socialise more the relationships can improve and problems may be sorted by discussing them instead of arguing.Social class is the next determinant. If a person is in the lower working class, then they are likely to have very little qualifications linking into educational status previously mentioned. These people may work every day all-day and only come out at the end of the month with enough money to pay for bills and no or few luxuries. This can cause the person to become stressed and this can increase the chance of domestic violence.Another determinant of domestic violence is ethnicity. Ethnicity can influence domestic violence through racism. Fo r example if a white women has had a previous relationship with a black male and they had a child together, then she found a white male as a new partner, the man may be racist and abuse the child because of the child ethnicity. Another example of ethnicity, which also applies to the determinant culture, is arranged marriages. Certain religions have arranged marriages and this could lead to domestic violence. Some arranged marriages today do not work out, many people prefer to have a say in who they choose to marry as it is a major commitment.Having to get married to a stranger because of their religion may anger them, and if this person is an aggressive person they may take it out on the other person in the form of violence. There is often then a reluctance to discuss of the abuse received from their partner as it may bring shame on their family, as well as wanting to preserve a marriage and fearing the batterer. Often culture can also be a problem in the event of domestic violence if there is a language problem. For example an ethnic women married to an English male abuser. As she has a communication problem with local people and authorities she may not understand her basic human rights.Poor social policies can impact upon family life and consequently be a determinant factor in incidences of domestic violence. Unemployment can breed drug and alcohol abuse and / or stress and feeling of worthlessness. Subsequently this can lead to frustration and domestic violence can occur. The Labour Governments 1997 Manifesto outlined the need to strengthen family life. It stated that Families should provide the day to day support for children to be brought up in a stable and loving environment. But families cannot flourish unless government plays its distinctive role: in education; where necessary, in caring for the young; in supporting good parenting; and in protecting families from lawlessness and abuse of power.It is on this basis that the Governments Welfare to Work programme was established. As part of that programme, The New Deal for Lone Parents, for example, aims to enable lone parents to become employable and therefore become independent. This could help in cases where women feel trapped in a violent relationship because they have no independent means of income. Also New Deal for Unemployed Partners is a means by which an individual could obtain a job and thus become less dependent on the other partner.As referred too earlier, Social Services provide safe houses and women refuge centres for vulnerable women. However these are usually temporary arrangements and it is important that as a long term measure that there is good, affordable housing. The current government supports a three-way partnership between the public private and housing association sector to promote good social housing. The recent comprehensive spending review has highlighted again the need to drive forward the housing policy as part of the overall need to address poverty a nd deprivation.Domestic violence is found at all economic and class levels. Sigler in his research in 1989 noted that race, religion, social class, income, and education are not consistently related to being a batterer. However he did acknowledge that ones level of income may be related to battering. It has also been found that that there were higher rates of abuse in poor, blue-collar families and that in general, there is a consistent decrease in violence as income levels go up. Straus et al, (1980). Steinmetz (1986). Okun (1986) comments that unemployed and under-employed men are more likely to engage in wife battering. Since men are socialised into believing that they must be the family breadwinners and failure to live up to this responsibility may be a characteristic of abusive husbands. Despite this Langley and Levy, (1977) note that the stereotyped wife beater does not exist. That is, the wife beater is not necessarily of lower class. Nor is he probably black, on welfare, and living in a ghetto.Research has shown that domestic violence can emanate in any home irrespective of age, community, income level, race, or religious group.

Roman Government of the Early Empire

Roman Government of the Early Empire Octavian defeated Marcus Antonius and Cleopatra VII at Actium and became the undisputed leader of Rome. Through his military power he was able to maintain control of the Rome and gradually establish a monarchy. The Romans hated the term monarchy and Octavian wanted to be considered democratic. Thus he did not create any positions but simply held the powers of the regular magistracies, many at ones and continuously. The Romans, weary from civil war, knew what he was doing but accepted the situation.After the civil war Octavian through his general Marcus Agrippa demobilized the Roman army from 75 legions reduced to 28. Octavian controlled all the stronger provinces where legions were stationed; out of the 28 remaining legions Octavian alone controlled 26. Dio Cassius wrote " ...he alone had arms and maintained soldiers..." Octavian was secure financially through his acquisition of Egypt administrated by him directly through his Praefectus Aegypti.English: The Roman Empire under Augustu s Caesar (3...According to Dio CassiusOctavian controlled the state treasury and could spend it as he chooses. Because Octavian had both military and financial control of Rome he had absolute power in all matters.Princeps was the official title of the early emperors. The Princep or 'first citizen' held supreme 'auctoritas' and were the top patrons. This form of government is referred to as the principate. Octavian was later given the title Augustus and became the first Princep. He established a model of government based on the assumption of positions and powers already existing in the Republic. This model of the principate was followed and extended by later principes.According to Dio Cassius Augustus held all the offices and titles except dictatorship, although original constitutional magistracies still exist everything is carried out according to Augustus' wishes. Augustus frequently became a consul and always held the title of proconsul outside Rome; more...

50 Tips on How to Write Good

50 Tips on How to Write Good 50 Tips on How to Write Good 50 Tips on How to Write Good By Mark Nichol The contents of this post are an alphabetical arrangement of two lists that have been circulating among writers and editors for many years. In case you have missed out all this time, I’m sharing here the wit and wisdom of the late New York Times language maven William Safire and advertising executive and copywriter Frank LaPosta Visco. 1. A writer must not shift your point of view. 2. Always pick on the correct idiom. 3. Analogies in writing are like feathers on a snake. 4. Always be sure to finish what 5. Avoid alliteration. Always. 6. Avoid archaeic spellings. 7. Avoid clichà ©s like the plague. (They’re old hat.) 8. Avoid trendy locutions that sound flaky. 9. Be more or less specific. 10. Comparisons are as bad as clichà ©s. 11. Contractions aren’t necessary. 12. Do not use hyperbole; not one in a million can do it effectively. 13. Don’t indulge in sesquipedalian lexicological constructions. 14. Don’t never use no double negatives. 15. Don’t overuse exclamation marks!! 16. Don’t repeat yourself, or say again what you have said before. 17. Don’t use commas, that, are not, necessary. 18. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous. 19. Eliminate quotations. As Ralph Waldo Emerson once said, â€Å"I hate quotations. Tell me what you know.† 20. Employ the vernacular. 21. Eschew ampersands abbreviations, etc. 22. Eschew obfuscation. 23. Even if a mixed metaphor sings, it should be derailed. 24. Everyone should be careful to use a singular pronoun with singular nouns in their writing. 25. Exaggeration is a billion times worse than understatement. 26. Foreign words and phrases are not apropos. 27. Go around the barn at high noon to avoid colloquialisms. 28. Hopefully, you will use words correctly, irregardless of how others use them. 29. If any word is improper at the end of a sentence, a linking verb is. 30. If you reread your work, you can find on rereading a great deal of repetition can be avoided by rereading and editing. 31. It behooves you to avoid archaic expressions. 32. It is wrong to ever split an infinitive. 33. Never use a big word when a diminutive alternative would suffice. 34. No sentence fragments. 35. One should never generalize. 36. One-word sentences? Eliminate. 37. Parenthetical remarks (however relevant) are unnecessary. 38. Parenthetical words however must be enclosed in commas. 39. Place pronouns as close as possible, especially in long sentences, as of ten or more words, to their antecedents. 40. Placing a comma between subject and predicate, is not correct. 41. Poofread carefully to see if you any words out. 42. Prepositions are not words to end sentences with. 43. Profanity sucks. 44. Subject and verb always has to agree. 45. Take the bull by the hand and avoid mixing metaphors. 46. The adverb always follows the verb. 47. The passive voice is to be avoided. 48. Understatement is always best. 49. Use the apostrophe in it’s proper place and omit it when its not needed. 50. Use youre spell chekker to avoid mispeling and to catch typograhpical errers. 51. Who needs rhetorical questions? 52. Writing carefully, dangling participles must be avoided. Oh, and let me add one tip: If your article consists of a list and the title refers to the number of items in the list, count the number of items in the list carefully. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:20 Computer Terms You Should KnowDeck the HallsTitled versus Entitled

Domestic Terrorism Midterm Essay Example | Topics and Well Written Essays - 1250 words

Domestic Terrorism Midterm - Essay Example While the statement by the FBI is not explicit, it is implied that the target must be a US policy, institution, or political movement, and the act must be violent, though the definition of violent may be vague and ambiguous. Domestic terrorism may be directed either from above or from below. Terrorism from above is carried out by a government or institution that has some legitimate authority. It may be done covertly, where the terrorism is carried on outside formal policy. As an example, the 'Dirty War' in Argentina that utilized death squads was covert terrorism from above (Vohrkyzek, Olson-Raymer, and Whamond, 2001, p.13). It may also be overt as in the case of the Hutu's policy of genocide in Rwanda (Vohrkyzek, Olson-Raymer, and Whamond, 2001, p.13). Domestic terrorism from below is when a group or individual within a country targets a legitimate institution as a means to draw attention to, or change, an official policy. Environmental activists such as the Environmental Liberation Front (ELF) are guilty of domestic terrorism from below. Mao, Guevera, Marighella, and Fanon were not defined as terrorists during their time of activity. History has rewritten the definition of terrorism and they now fall under the new definition. However, initially all these figures were guerilla leaders, which are differentiated from terrorists. Guerilla warfare is different from terrorism in that it is an organized force that believes it has legitimacy due to popular support. In addition, it strikes at government and military targets as a means to overthrow a government. However, these leaders differed in that Marighella believed that random violence could create chaos and an environment for revolution, while Mao and Fanon believed it should not be used against the native population. Guevera was more of a classic guerrilla fighter. Guerrillas represent a political movement, while terrorism supports an ideological agenda. However, both aspects promote violence as a means to an end. Once in power both Mao and Castro utilized violence an d terrorism from above as a means to sustain power and oppress the opposition. More recently the Palestine Liberation Organization (PLO) has been similar to the previous revolutionary organizations. They have some legitimacy by way of recognition as supporting a significant group of oppressed people. In addition, they have a well organized military faction. Their agenda has been the creation of a Palestinian State, though they have used terrorism to promote their goals. They have targeted innocent people, used suicide tactics, and even acted against their own citizens. All of these rebels and organizations have their roots in revolution, but have resorted to terrorism to further their goals. For the PLO and others, this is counter-productive, as the stigma of being a terrorist organization is a costly price in today's environment. 3.) Historical Terrorism It could be argued that the actions of the US settlers against the native population was terrorism from above. In this context, terrorism from above has existed in the US since the first Europeans arrived. It has also been argued that slavery was terrorism from above (Vohrkyzek, Olson-Raymer, and Whamond, 2001, p.36).

What Mary Surratt Did to Change U.S. History Term Paper

What Mary Surratt Did to Change U.S. History - Term Paper Example Actually, it was the first case of the official female execution in the United States. Her son, John Surratt was also thought to participate in the assassination. †Mary Surratt was born to Archibald (who died when Mary was two years old) and Elizabeth Anne Jenkins in the southern Maryland town of Waterloo† (DeWitt, 1984 p.34). Her family was rather big – she had two brothers. Mary went to the Ladies School in Virginia. Her life was quite difficult since she became wife when she was only 16 years old. She was forced to marry John Harrisson Surratt, a Roman Catholic farmer. The spouses had three children – one daughter and two sons. The Surratts turned out to be good businessmen – they had a tobacco farm, operated several shops and in this way increased their income greatly. Despite being a prosperous family, they still had tough financial problems because of the husband constant drinking. â€Å"One biographer suggested that John Surratt was physically and emotionally abusive to his wife† (Larson, 2008 p.75). ... Mary had no other way as to sell her house to its former owner for a very small amount of money and move to the District of Columbia. That house was the ownership of her late husband and she remade the second floor to have a boarding house there. That business kept her on her toes and provided her children with sustainable level of living. At the trial Mary’s son John admitted that he was involved in the plot of Lincoln kidnapping but did never take part in the plot of his assassination. He was following the president that day of the murder but he had nothing to do with his death. Moreover, he denied that his mother had any relation to this matter. That day she was reported to visit one of her tenants to withdraw the rent and then she came home and got in her daily home routine. ‘Though, later John Lloyd later testified against her, saying she gave him a package containing field glasses and told him to make ready the shooting irons† (Swanson, 2007 p.43 ). Moreover, after the assassination she sheltered John Wilkes Booth, who was considered to be the assassin – he was seen to stop at her boarding house just after the murder. After a two-week trial Mary Surratt was admitted to be guilty, though she claimed to be innocent. The judge was governed by the clues found at her home place and several testimonials from the respectable citizens. The execution was demanded to be through hanging and Mary Surratt was allowed to have a priest before the execution. The ceremony took place in the square with the tickets being sold in advance. Mary’s death wasn’t as easy as of the rest of convicts. She suffered for more than 5 minutes in the noose. Concluding everything stated above it must be mentioned that Marry Surratt played a great role in the USA history. It is

The Fear Factor Essay Example for Free

The Fear Factor Essay The Salem Witch Trials and the 1950s Red Scare were both the product of fear, hysteria, suspicion, and false accusations. These black events in American history had countless similarities that led to the persecution of many innocent individuals. In many ways, these events were initiated because of human nature and fear of the unknown. It is a natural instinct of all animals to proceed with caution when presented with something that is different. This reaction is a defense mechanism to protect ones self from potential harm and caused the mass hysteria to spread. Arthur Millers The Crucible and the Witch Trials began with a few young children, Abigail Williams, Marry Warren and Mercy Lewis, accusing some of the towns women of dancing and chanting in the woods. This was the basis for all their evidence, a few childrens stories. In addition, both the incidences had leaders that fed and fueled the hysteria. During the Witch Trials, one of the main Hanging Judges was Danforth. He was a main contributor to the hysteria and fear of witches that swelled throughout the communities. Though Danforth did not directly accuse people of practicing witchcraft, he chose to believe the fits that the children of the jury put on in the court. The Children were believed to be innocent and it was given that their voice was the word of god. The equivalent of the Witch Trial jury during the Red Scare was the committee that charged people of communism. It was named the House Committee on Un-American Activities (HUAC). They sought out people whom they thought were either communist or a threat to the integrity of America. People were called before the committee if they had any previous connection with communist activities. In the late 1940s, a senator by the name of John McCarthy began what was known as blacklisting. The people, who were believed to be a communist, were added to a list that rendered them shunned and they had to pay a fine of $500. Many of these peoples lives were ruined, employers did not want to hire them and their names became less then reputable. In both scenarios, the only way a person could clear their name was to name others who were involved in witchcraft or who were communists. In conclusion, situations such as these, which are based on fear and hysteria rather than hard evidence, can only be resolved when the sane people take control. Only then can peace and order be restored to the public. The two developments however both end with tragedy. In the case of the Witch Trials, 20 people were hanged and many others suffered emotional damage. The Red Scare caused numerous peoples reputations to be lost and careers smashed. The inability of people to accept others differences is bound to cause conflicts. Almost every society around the world conforms to the normal so as to not attract attention, for some there is little or no toleration.

Jim Jarmusch’s Unique Western Film, Deadman :: Movie Film Essays

Jim Jarmusch’s Unique Western Film, Deadman In Jim Jarmusch’s Dead Man, he pays homage to the classic style of western films while taking his own eccentric take that puts the film in a league of its own. With a combination of elements related to the western genre and a genre Jarmusch creates all on his own, the viewer can begin to explore and appreciate the unique film, Dead Man. Although the scenery of isolated towns, mystic rivers, and endless forests is consistent with the western genre, the philosophical tone of the movie is not. The philosophy of a true western film deals a character fighting with guns to maintain honor (and of course order and justice). He kills because he has to and that is the end of it. In Dead Man, William Blake appears to be doing the same thing. He begins to use his gun for survival, but it is different. The gun actually stands for something in the film. Blake becomes a poet by the use of his gun, which mirrors the legendary American poet whose name he shares. The guns show how disgusting it is in American society to kill and Jarmusch doesn’t glamorize it in the way that Hollywood blockbusters about violence do. Further exploring the similarities on the surface, a true western always has the same type of characters and props. Blake is shown in the same outfit throughout the film much like the one outfit that a westerner wears. Blake encounters a whore in the town who is not opposed to the usage of guns, which also goes along with a whore’s values in a true western film. The town of Machine is desolate, dirty, and ruled by guns. In western movies there is always a dirty town with the same characteristics. All of those similarities are not used in the same way, however; they are used as tools to give this surface western a deeper meaning that no true western film ever explored. The themes are pessimistic as they deal with death and afterlife, rather than hope and rebirth. The killings in the movie mock the way people are killed in westerns. Blake doesn’t kill to protect his honor; he kills to survive and in turn mocks the system. Another thing that Jarmusch is mocking by using the western genre as a medium is the treatment of Native Americans. Nobody talks about how he was rejected by whites, and then rejected by his own people by growing up in the white society.

All Animals Are Equal Essay

In order to understand Peter Singer’s article â€Å"All Animals Are Equal†, one has to look at his viewpoint and perspective. Singer is a utilitarian, which is someone who believes that best outcome is something that causes that greatest amount of pleasure (or the least amount of pain) for the greatest number of people. However, in this definition the word ‘people’ is used, as to mean only humans. This is the point that Singer is trying to argue. Who is to say that animals don’t feel pain or experience happiness? Singer believes in the equal consideration of interests, and that we should extend this basic principle to other species. In Singer’s first point on extending equal consideration, he poses the question, if a lesser intelligence cannot be used to morally discriminate against humans, then how can it be used to discriminate against animals? Singer explains that he’s not saying both groups should be treated exactly the same, because there are differences between species, therefore they should have different rights. Singer states, â€Å"The interests of every being affected by an action are to be taken into account and given the same weight as the like interests of any other being† (LaFollette, 110). For a being to have interests, they must have the capability to enjoy life and suffer. He points out that any animal would have an interest in not being tormented, so it does not suffer. We could be sure that animals feel pain based on the fact that they show the same signs used by humans that show they feel pain. For example, if a person would to step on a dog’s tail he might bark, t he same as if a human had their hand slammed in the door they would yell. Singer brings up the issue of sexism and racism. No matter how we may try to look at it, not all humans are equal. He argues, â€Å"†¦a person’s sex is no guide to his or her abilities, and this is why it is unjustifiable to discriminate on the basis of sex† (LaFollette, 109), and the same goes for racism – basing a person’s abilities based on the color of their skin is just as absurd. Racism and sexism are both morally wrong, therefore so is speciesism. Another point the Singer brings up is how humans let their own interests take priority over other species. The fact that we eat animals shows that we  think of them as nothing more than a â€Å"means to our ends†. This is true because there are other, more nutritional, ways to meet our needs. By doing this we cause additional suffering for animals. Moreover, the cruel behavior that we put these animals through before they are killed for us to eat. Yet another type of discrimination we perform on these animals is experimentation to see the affects of substances and if they are safe on humans. Basically, animal experimentation and consumption is wrong except if we were willing to perform the same acts on a human with similar capabilities. Singer reasons that, â€Å"a full-grown horse or dog is beyond comparison a more rational, as well as a more conversable animal, than an infant of a day, or a week, or even a month† (LaFollette, 110). He argues that if we cannot experiment on humans with severe brain damage or defective infants, then we should not experiment on animals. Furthermore, killing animals for food would be the same as killing these humans for food. Singer is saying that if instead of treating these defective infants that don’t stand a chance, we should use them to test medical treatments, which in the end is the greater good for more people. The last aspect of speciesism that Singer talks about is philosophers trying to draw a distinct, clear line between the equality of humans and animals. However, in order to include all humans it would have to be a broad generalized definition, which could not go without including some animals also. Though an infant may not have superior characteristics to that of a dog, doesn’t mean that we can research on the infant; though it is looked at as quite all right to do research on a dog. Singer presents a sound argument on the rights of animals. As I have pointed out, all of his premises are true, and well backed up. For the most part I agree with his argument, except for the point he made on experimenting with infants or disabled humans. Though he did present his point well and backed it up, that just seemed to be the most controversial statement. I can understand his point of view of experimenting on a perfectly healthy animal who can feel pain, so why not a person who doesn’t have much of a future ahead, however I don’t agree with it. It comes down to quality of life. It might work as a hypothetical situation about some unknown infant, but what  family would actually give up their child for experimentation? Or even a loved one who may be disabled? There is an emotional standpoint that I think Singer needs to address. Furthermore, I agree that since there are other means of getting the nutrition that we need, people should make an effort to eat less meat. Nonetheless, people will continue to eat meat due to the fact that they ignorant as to what exactly the animals go through before they are killed for us to eat. Personally, I believe that that is how people like it. Then that way they don’t have to feel guilty every time they pick up a hamburger, and they can just go on enjoying it. This is a controversial topic, and Singer proved his point that animals should be extended the equality of consideration that a person shows his own species. LaFollette, Hugh. Ethics in Practice. Published 1997. Copyright 1997, 2002. â€Å"Singer’s Utilitarian Animal Rights†. April 20, 2004.

Marijuana Legalization: an Annotated Bibiliography

Colin Morris Ms. Morgan English 102-053 1 March 2013 Is it time for the Federal Government to Bud out of States’ Rights? : An Annotated Bibliography Cohen, Micah. â€Å"Marijuana Legalization and States Rights. † FiveThirtyEight Marijuana Legalization and States Rights Comments. The New York Times, 8 Dec. 2012. Web. 28 Feb. 2013. Summary: This article starts off by asking a new question about the legalization of marijuana. It doesn’t ask whether or not it should be legal, but if the government should change it’s laws on drug enforcement.The polls show that in most of them polls, half of the pollsters believe that it should be left up to the states that have legalized marijuana to decide the laws. It concludes by stating that even though some believe it should be left up to the states, 49% of those people are still opposed to legalization. Analysis: This article makes some very interesting points that are not really brought up in a normal legalization debat e. The issue of states’ rights brings a whole new side to the debate. He also does a very good job of keeping his bias out of the article.There are some places in his writing where his bias could have shown but he kept it out. Cohen’s numerous polls do all come to one conclusion; not everyone believes marijuana is a bad thing. Those supporting the issue of states’ rights could help turn the tide in this ongoing debate. What he lacks in this article is a way that pro-legalization leaders could use this new strategy to help their cause. A way to do this would be to show that there are average Americans who could have a say in this debate and not just stoners. Peterson, Bo. â€Å"Legal Pot in South Carolina? DonAt Hold Your Breath. † The Post and Courier.The Post and Courier, 13 Nov. 2012. Web. 28 Feb. 2013. Summary: This article draws support from unions and civil rights advocates in the Charleston area. These groups all agree that South Carolina should fol low with Colorado and Washington. But these groups are countered by senators who believe this issue not only has no ground, but has no chance of happening with this current legislation, due to it’s conservative nature. Analysis: Looking at this article as a South Carolinian, it just shows how for as long as I can remember, our state legislature has had a hard time getting anything accomplished.This article points out the ever growing gap between the people and the government in this state will be the main reason why marijuana will have a hard time being legalized. Bias is not an issue in this article, the writer addresses both sides and draws support from both sides. Even though this article has the general idea that legalization will not happen in South Carolina for awhile, the fact that there are people who think that it should happen, helps the cause as much as it can. Robillard, Kevin. â€Å"Medical Marijuana Bill Unveiled in House. † POLITICO.POLITICO, 25 Feb. 201 3. Web. 28 Feb. 2013. Summary: In this article, a bill was brought before congress that would help lay out a plan for the government to eventually legalize marijuana. Oregon Democrat Earl Blumenauer did this in an effort to shed some some light on the federal pot policy. Surprisingly this bill has 13 co-sponsors. These sponsors happen to come from both parties, one is a Republican from California. Though his bill isn’t likely to pass, bills in New Hampshire, Illinois, New York and Maryland are expected to pass to make medicinal marijuana legal.Analysis: This article does nothing but give hope to the pro-legalization crowd. These bills that are circulating through various state Houses are nothing but good news. This writer does a nice job of bringing in people for sources who are actually close to the issue. One of these sources has the idea that medicinal marijuana could help troops with post-traumatic stress. That would be affective but would require a motion from not only p eople within legislature, but an idea could be to bring in some military execs to help back their claims.But the issue still remains that there are still people a lot of pro-legalization people who do not have a voice. But until there is one solid voice for this issue, it will not go anywhere in the House or the Senate. Pack, Lauren. â€Å"Marijuana Summit Counters Legalization Movement. † Dayton, Ohio Network News, Weather, Traffic, Sports. WHIOTV, 28 Feb. 2013. Web. 28 Feb. 2013. Summary: This article was on a regional marijuana summit in Ohio. This event brought in people from all sides of the issue, from the business, medical, education, law enforcement and government.Since there are 18 states that have legalized pot, Ohio is looking to push into that group. The usual arguments were brought up from the pro crowd, but the anti-legalization brought up a valid point, 10 percent of card holders in those states actually have a legit reason to have them, but 90 percent use them for headaches etc. But the summit came to the conclusion that if it is about business then they can support it. Analysis: This kind of summit is something that tends to be happening more and more across the country.These summits bring people together who can actually make a difference when the legalization issue comes up. What people don’t realize is that when there is an issue that needs attention all it takes is important people in numbers getting behind then. This kind of summit could actually help progress the pro-legalization cause. The smartest part of the way this summit is constructed was by bringing in people who held power in all parts of the local government. If this method was used across the country, the pro-legalization group would have a much better chance of succeeding.Ludwig, Mike. â€Å"Is America ready to Legalize Marijuana?. † Truthout. Truthout, 7 Feb. 2013. Web. 01 Mar. 2013. Summary: This article tracks another bill that is circulating from the House rather than the Senate. The democratic Rep. from Colorado is proposing a bill that would help lay out a plan that could start a motion to legalize marijuana within the next few years. Support is drawn from polls that are stating that slightly more than half of all Americans belief that adults should be able to purchase marijuana like they do alcohol or tobacco.The bill proposes to remove pot from the Controlled Substance Act. Analysis: This article like most others on the subject, gives marijuana users hope that one day they will not be discriminated. Seeing that there is more than one person in Congress trying to make this works makes users believe they can use freely soon. The more that I look into these articles, the more I find that there really are a good amount of people who actually want to make this happen. By bringing in the idea that we are spending too much money on the war on drugs, the argument for pro-legalization grows new legs.By laying out a plan for all of th e money America could be saving, more people could gather around this idea that the debt that keeps going up, could eventually come down to a more manageable amount. Hale, Gary. â€Å"What Is the Best Regulatory Framework for Legalized Marijuana? † Baker Institute Blog. N. p. , 31 Feb. 2013. Web. 01 Mar. 2013. Summary: In this article, the writer addresses the issue of what exactly would be legal when it comes to the future of marijuana.It addresses the issue of the new business side as well Dispensaries would have to gather numerous permits and would rapidly increases in numbers in just a few months. But first the government would have to remove marijuana from the Controlled Substance Act. Until that happens, all of this talk is just speculation. Analysis: This article brings some new ideas to the table as well as some more roadblocks that are not normally talked about. With marijuana being on the banned drugs list, that is the largest hurdle that is left for marijuana to be totally legalized.Right now it is in the same category as LSD and heroine, some people would find that a little excessive. In my opinion marijuana does not even come close to being as dangerous as LSD or heroine. The writer does a nice job at keeping his bias out of his writing. He does an even better job at making hard to detect what side of the argument he falls on. But outside of that the article lays down so pretty interesting ideas that the pro legalization crowd could use in later arguments.

The Culture Example

The Culture Example The Culture – Term Paper Example Damoya Hall-Reid The Culture Cultural causes of poverty discussed in the article include immigration, alcohol consumption, immoral behavior drug dealing and prostitution, laziness, lack of hard work and inappropriate consumption (Battistoni 1). The structural factors that cause poverty includes lack of economic growth, increased unemployment, discrimination and separation of people based on their characteristics, globalization and loss of jobs, low paid wages and lack of educational opportunities.2. Blame the victim theory of poverty states that those who are poor should be held responsible for being poor because they indulge in activities due to which they continue to live in poverty. For example poor individuals are believed to be lazy and they do not work hard and due to this they remain poor. Blame the system theory of poverty states that it is the government that has caused poverty to exist as they fail to provide enough educational and employment opportunities to the poor. 3. T he term dependency culture states that individuals remain poor because they are too lazy to work hard and they depend on the social welfare opportunities offered by the government instead of taking up jobs. On the other hand the article states that individuals do not take up jobs and remain dependent on the government because there are not enough jobs and remaining dependent on the government is a way to cope with poverty. 4. Poverty can be decreased in United States if the government provides free or subsidized college and university level education to individuals belonging to poor family backgrounds. Furthermore, the government should even make sure that these poor individuals have access to job opportunities along with education so they can study and earn money at the same time to win bread and butter for their families. Battistoni, Alyssa. The â€Å"Culture Of Poverty† Myth Returns. Salon.com. N.p., 2010. Web. 16 Apr. 2015.

The Top 10 French Gestures

The Top 10 French Gestures Gestures are frequently used when speaking French. Unfortunately, many gestures are not often taught in French classes. So enjoy the following very common hand gestures. Click on the name of the gesture, and youll see a page with an image of the relevant gesture. (You may have to scroll down to find it.) Some of these gestures involve touching other people, which is not surprising since the French are touchy-feely.  According to the French publication Le Figaro Madame (May 3, 2003), a study on heterosexual couples seated at a terrace established the number of contacts at 110 per half-hour, as compared to two for Americans. French Body Language in General For a full look at the intricacies of French body language, read the classic Beaux Gestes: A Guide to French Body Talk (1977) by Laurence Wylie,  Harvards longtime  C. Douglas Dillon Professor of French Civilization.  Among his telling conclusions: The French are  more controlled  (than Americans).  Their chest remains straight, their pelvis horizontal, their shoulders do not move and their arms are close to their body....There is something stiff and tense in the French way of moving.  This is why French clothes are too narrow, too tight for Americans.  Being very controlled with their bodies, the French need verbal expression as an outlet....Americans need more space to move.Your [the French] obsession with rationality leads you to give major importance to your head. The most characteristic French gestures are associated with the head: mouth, eyes, nose, etc. Of the dozens of iconic French gestures and facial expressions, the following 10 stand out as French cultural symbols. Note that these are not drawn-out affairs; they are done fairly quickly. 1.Faire la bise Greeting or saying goodbye to friends and family with a sweet (nonromantic) exchange of kisses is perhaps the most essential French gesture. In most parts of France, two cheeks are kissed, right cheek first. But in some regions, it can be three or four. Men do not seem to do this as often as women, but for the most part, everyone does it to everyone else, children included. La bise is more an air kiss; the lips do not touch the skin, although the cheeks can touch. Interestingly, this type of kiss is common in several cultures, yet many people associate it only with the French. 2.Bof Bof, aka the Gallic shrug, is stereotypically French. It is commonly a sign of indifference or disagreement, but it could also mean: Its not my fault, I dont know, I doubt it, I dont agree, or I dont care. Raise your shoulders, hold up your arms at the elbows with your palms facing out, stick out your lower lip, raise your eyebrows and say Bof! 3.Se serrer la main You can call this shaking hands (se serrer la main, or to shake hands) or the French handshake (la poignà ¨e de main, or  the handshake). Shaking hands is, of course, common in many countries, but the French way of doing it is an interesting variation. A French handshake is a single downward motion, firm, and brief.  Male friends, business associates, and coworkers shake hands when greeting and parting. 4.Un, deux, trois The French system of counting on the fingers is a bit different.  The French  start with the thumb for #1, while English speakers start with the index finger or the little finger. Incidentally, our gesture for loser means #2 to the French. Plus, if you order one espresso in a French cafà ©, youd hold up your thumb, not your index finger, as Americans would do. 5.Faire la moue The French pout is another oh-so-classic French gesture. To show discontent, distaste or another negative emotion, pucker up and push your lips forward, then squint your eyes and look bored. Voil la moue. This gesture shows up when the French have to wait for long periods, or they dont get their way. 6.Barrons-nous The French gesture for Lets get out of here! is very common, but its also familiar, so use it with care. Its also known as On se tire. To make this gesture, hold your hands out, palms down, and smack one hand down onto the other. 7.J'ai du nez When you tap the side of your nose with your index finger, youre saying that you are clever and quick-thinking, or youve done or said something smart. Jair du nez literally means that you have a good nose for sensing something. 8.Du fric This gesture means that something is very expensive, or that you need money. People sometimes also say du fric! when they make this gesture. Note that le fric is the French colloquial equivalent of dough, cash or money. To make the gesture, hold one hand up and slide your thumb back and forth across your fingertips. Everyone will understand. 9.Avoir une verre dans le nez This is a funny way to indicate that someone has had too much to drink or that person is slightly drunk. The origin of the gesture: a glass (une verre) symbolizes alcohol; the nose (le nez) becomes red when you drink too much. To produce this gesture, make a loose fist, twist it in front of your nose, then tilt your head to the other direction while saying, Il a une verre dans le nez. 10.Mon Å“il Americans express doubt or disbelief by saying, My foot! while the French use the eye. Mon oeil!  (My eye!) can also be translated as: Yeah, right! and No way! Make the gesture: With your index finger, pull down the bottom lid of one eye and say, Mon oeil!

Prison Overcrowding Essay Example | Topics and Well Written Essays - 500 words

Prison Overcrowding - Essay Example The penalties for certain types of offenses are now harsher. The lawmakers have also added new offenses to the penal code. This has also led to the rise of prison overcrowding. There are several ways to reduce overcrowding in prisons. A prison expansion model should be put in place by the United States criminal justice department. They should plan to increase the number of beds whenever the population of inmates surpasses the existing capacity. A community corrections model can also help to reduce overcrowding in prisons. The community’s main objective is to reduce crime and recidivism. The community can carry out court-ordered sanctions. It can assist the court in assessing offenders for placement in the community. The community can take part in the rehabilitation of the offenders and ensure the safety of the public. The people in the community could also pull their resources to fund the jails and prisons in order to facilitate rehabilitation of inmates. Also, a system of graduated penalties imposed by courts can provide supervision of the offenders, rehabilitation, restitution of victims and public safety. There are several factors that impact the crime rate and prison population. These include poverty, alcohol and drug abuse, lack of employment opportunities, lack of education among many others. It is the responsibility of other state services to address these issues. However, due to lack of sufficient funds, these other state devices transfer this responsibility to the criminal justice system. The criminal justice system has rolled out a 20-year â€Å"war on drugs† to help reduce the crime rate and the eventuality of prison overcrowding. The aggressive â€Å"tough on crime† approach is a significant driving force in reducing prison overcrowding.  

GM Essay Example | Topics and Well Written Essays - 500 words

GM - Essay Example Through this structure the car design process speed up as the decision making of the global engineering and design groups was recentralized. GM had employed a 'Localization Strategy' in the beginning. With this strategy, although there was local responsiveness and the products were designed according to the demands of the various global divisions but due to this decentralized control in each country it operated, there was a duplication of the various activities like the design, component parts, manufacturing and sales functions in the various divisions which resulted in an increase in the costs of GM and therefore effected GM's revenues and profits. The company later implemented a 'Global Standardization Strategy'. This strategy was based on the product-group structure and aimed at coordinating the activities of home and overseas operations. Through this strategy by sharing expertise, the various divisions work together to design cars which can be sold anywhere across the globe. GM has been changing its global structure to allow it to coordinate the production and sale of its products most effectively around the world by the implementation of a "Global Standardization Strategy". GM has firstly centralized the car design and production decisions.

LOVE Essay Example | Topics and Well Written Essays - 1500 words

LOVE - Essay Example According to More’s work, love influences the duties assigned to individuals in different fields in life. In support of this assertion, More expounds on how love make men accept women to be assigned light duties (Barnet and Bedau 464). It is out of love that women are spared from things that can affect them in life. In connection with this, More also claims that Stewards ensure people work to earn a living but do not wear them out by keeping them at work for long hours. That is, the practice of humanity as a result of love make people save other people from problems since charity begins from home (Barnet and Bedau 468). In his work, More also argued that it is bad to deprive other people pleasure so that you can enjoy it yourself. According to him, depriving oneself pleasure for other person’s enjoyment portrays one’s humanity (Barnet and Bedau 468). In addition to this, More asserts that taking care of patients and providing them with what they need for recovery is a product of love (Barnet and Bedau 473). In tandem with More’s argument, the poem â€Å"Love is Sickness† presents love in a unique way. The metaphor â€Å"love is a sickness† shows that the modern society compares love to the sickness that affects the patient (a person in love). From the claim, it is apparent that love has symptoms, and it can be diagnosed. The poem also claims that love is full of uncontrollable woes.

The Organization Culture Of Deloitte Management Essay

The Organization Culture Of Deloitte Management Essay Organization consist the two types such as the profit organization and non-profit organization. A profit organization looking for the generate income and the profit share with the employees. In a profit organization, the company decides to keep and arrange the profit to the lender or keep invest in their own business. For an example, the Deloittes Northern Group made a  £2,329m for the year end of May. The group made a  £569m profit share to the partners and the average profit earned by each partner increased from  £758,000 to £789,000. A non-profit organization generally founded to serve a humanitarian. It channels the entire employees income into programs and service aimed at meeting or towards other issues such as deforestation and endangered species. Non-profit organization rely almost entirely on donation and grants from individuals, government entities and organization. For an example, Deloitte launched a Womens Initiative (WIN) in 1993. The WIN hosts more than 400 developments, networking and mentoring activities to help connections, strengthen skills and positively impact our organization and community. 2.1 The Types of Structure A recent article (Miranda Brookins) states that elements of organizational structure give companies effective and efficient ways to run their business, manage their employees and ensure that tasks are completed. Each element has its own benefit to impact the employee to achieve the organizations goals. The type of the organization structure involves the decisions about the work specialization, departmentalization, chain of command, span of control, centralization and decentralization and formalization. Work specialization It shows the degree to which tasks in the organization are divided into separate jobs with each step completed by a different person. It takes each task and assigns them to specific position. From a wider perspective, a job is synonymous with the physical and social aspects of the work environment. In contrary, the overspecialization can result in human diseconomies from boredom, fatigue, stress, poor quality, increased absenteeism and higher turnover. For example, an employee specializes in auditing skill but Deloitte should manage the employee to the audit department to exert his/her professional skill to the company. Departmentalization It based on the jobs are perform in the group together. Even though, Deloitte also has its own specific way of classifying and grouping work activities. The departmentalization creates the types of the execution based on the work of the employee assign their own product or brand with the geographical of customer demand. Departmentalization grouping jobs by the functions performed, product line, the basis of territory, the basis of product and the type of customer and needs. Chain of Command It shows the continuous line of authority that extends from upper levels of an organization to the lowest level of the organization and clarifies who reports to whom. There are three importance concepts to attach with theory such as authority, responsibility and unity of command. The authority shows the rights inherent in a managerial position to tell people what to do and to expect them to do it. Then the responsibility shows the obligation and expectation of the leaded to perform for the organization. The last, unity of command is the concept that a person should have one boss and should report only that person. For an example, the video conference of Deloitte should be the chairman from the head office to take over to all branches. Span of control It determines the number of employees who can effectively and efficiently supervised by a manager. It needs the number of managers an organization needs which based on the number of employees and departments a company has. Centralization and Decentralization Centralization shows the degree to which decision making is concentrated at upper levels in the organization. Organization in which top managers make all the decision and lower-level employees simply carry out the order. Besides that, decentralization shows the organization in which decision making is pushed down to the managers who are closest to the action. An article (Osmond Vitez) said that centralization develop the companys mission and vision, and set objectives for managers and employees to follow when achieving these goals. Decentralization organization utilizes individuals with a variety of expertise and knowledge for running various business operations. Formalization It shows the jobs within the organization are standardized and the extent to which employee behavior is guided by rules and procedures. A highly formalized jobs offer little over what is to be done and the low formalization means fewer constraint on how employees do their work. For example, the IT department of Deloitte format up the time of the connection to each branch and the performance of the video conference. So that, the interviewer wont waste the time to wait for the connection and can arrange the accurate time to arrive the room. 2.2 Organization Culture Organization culture is a system of shared meaning and common beliefs held by organizational member that determines in a large degree and how they act towards each other. The implication of culture is a perception, shared and descriptive. The values, symbols, rituals, myths a practices are the way that the people do the things around here. Innovation and Risk taking According to Robert F. Brands (13, August 2012), an effective innovation leader should encourage creativity and risk taking, while also practicing a tolerance for failure. The setting and agreeing on the risk taking bandwidth help to practice the leader recognized as a learning experience when the process had failure. For an example, in 20th November 2012 a leader of Deloitte named Gartner evaluates on the ability to articulate logical statement about current and future market direction, innovation, customer needs and competitive forces. At the same time, consultants are rated on their understanding of how market forces can be exploited to create the opportunities to the provider. Attention to details It is a degree to which employees are expected to exhibit precision, analysis, and attention to detail. It defined the organization look more details to accurate the values of the organization comprise with the organization culture. For an example, the senior manager of Deloitte, Kurt Hauermann looks for the data risk management, data management technology and data governance as the dimensions that uniquely combine to deliver business value. Outcome Orientation It is a management focuses on the result rather than on processes used to achieve them. It extends into the workplace, and employees are reviewed regularly on a performance basis and the only thing that matter is the end of the result. People orientation People orientation takes into consideration the effect of outcome of people within the organization and it is also sensitive to individual with the decisions. The culture cares at the employee in the organization. For an example, Deloitte believes that the employees can do their best work when they growth and know the value. Besides that, Deloitte has 148,000 people work in 150 countries in the organization and the developing talent is a top priority because people are the very reason client service excellence is a hallmark of Deloitte. Team Orientation It defined the works organized around teams rather than individual. A recent article (Donna Eigen) shows that there are number of tactics that can foster a team orientation, from team building and diversity workshops to retreats, merit system that identify and recognize team-oriented behavior and processes that facilitate project teams. Aggressiveness It determined that the employees are expected to be competitive rather than easy going. It looks for the immediate results and lead to immediate reward. In June 2012, Deloitte discuss about the objectives of transparency and financial stability is often seen as being juxta-positioned. The impact on the public policy objective debate and highlighted the question of the interaction in the financial of Deloitte. Stability It means that the organization activities emphasize maintaining the status quo rather than change. In New York, 16 March 2012, Deloitte welcomes the Financial Stability Boards call to improve the dialogue between external auditors and prudential supervisors and regulators of financial institutions in the wake of the recent global financial crisis. 2.2.1 Relationship between organizational structure and culture The organizational culture develops around the structure and the organizational culture can change when the management changes the worker to assign to the roles in the same structure. According to Shane Thornton (April 18, 2012), an organizations culture is an informal, collectively held grouping of ideas and values, as well as the type of workplace relationships and ways of doing things within the organization. Organizational structure is the way to arrange the management and the lines of the authority. It determines the performance within the company and helps the organizational culture run with the efficiency and consistency to create its own organizational culture. Conclusion At the end in this task, it defined the profit organization and non-profit organization of Deloitte. Besides that, it shows the specialization, departmentalization, chains of command, spans of control, centralization, decentralization and formalization of Deloitte. After that, it shows the organization culture such as attention to details, team orientation, people orientation, outcome orientation, aggressiveness and stability of Deloitte. Finally I show the relationship between the organization structure and culture. Introduction It defines the functions of the management within the Deloitte. And list the approaches of the leadership of Deilotte. 3.0 Management Management involves coordinating and overseeing the work activities of other so that their activities are completed efficiently and effectively. It performs the managers function within the Planning, Organizing, Leading and Controlling. Planning Planning defined the goals, establishing strategies to achieve goals, developing plans to integrate and coordinate the activities within the company. It is close connected with the creativity and the innovation, it also set up the objectives and develops the appropriate course of action to achieve these objectives. For an example, Deloitte plans to get a new video conferencing system to get close and communicate easily with all foreign branches to get the high decision making. Organizing It is arranging and structure work to accomplish the organizational goals. It shows that how the leader organize the team to achieve the goals according to the plans. Besides that, Deloitte organized the Nortel Network Ltd to apply the video conferencing system and the Nortel Network Ltd will carry on all the setting and performing of the video conferencing system. Leading It defined the working through people to accomplish goals. It means how the leader uses their skill to lead the group to achieve the goals and the successful. Leading requires to coach, assists, and problem solve with employees. Then, the Deloitte decided who will attend the video conferencing to get the decision making. Controlling It is a continuously work to monitoring, comparing, and correcting work to check the result against goals and make sure that it is following the plan. After that, Deloitte will use the video conferencing to control the branches performances and has a close contact with the branches. 3.1 Leadership Leadership is the art to motivate the group to against the goals. A recent article (Susan Ward) states that effective leadership is based upon ideas, but wont happen unless those ideas can be communicate to others in a way that engages them. Different managers can employ the different strategies to lead the employees to against the goals. According to David Ingram, transformational and transactional leadership are polar opposites when it comes to the underlying theories of management and motivation. Transformational Leadership It determined the management of the day-to-day operation and crafts strategies to the next level of performance and success. It will provide the opportunities for personal and professional growth for each employee if the transformational leader sets goals and incentives to push their subordinates to the higher performance levels. For example, in 1June 2011 Barry Salzberg is the global Chief Ececutive Officer of Deloitte Touche Tohmatsu (DTTL), he sets the strategies direction of the Deloitte global network and it comprises 47 member firms operation in 150 countries with approximately 200,000 people. Transactional Leadership It defined the normal flow of operations by more concerned with maintaining. The leader will use the rules to motivate employees to perform at their beast. It wont care in strategically guiding an organization to a position and these ledgers are solely concerned with conform all the performance flow. For example, Steve Almond is the Chairman of Deloitte Touche Tohmatsu Limiteds (DTTL) Global Board of Directors. He had served as Managing Partner of International Markets at Deloitte LLP in the United Kingdom and he looks after Deloitte United Kingdoms International relationship and activities. Conclusion At the end, it also shows the planning, organizing, leading and controlling based on the Deloitte and it determined the transformational leadership and the transactional leadership with Deloitte. Introduction It is going to discuss about how does Deloitte motivate and perform their employee to work for them. It defines the ideas that Deloitte provide to motivate to work hard to get the advantages. 4.0 Motivation and Performance Motivation is the process that account for an individuals intensity, direction and persistence of effort toward attaining the goals. An article (Kendra Cherry) states that motivation involves that the biological, emotional, social and cognitive forces that activate behavior. It describes the purpose that the person does something. The article from Deloitte (Ivana Ã…ËÅ"à ­hovà ¡, FinanÄ nà ­ management, May 2009) states that the motivation and compensation are part of a  series of articles focused on performance management where Deloitte experts introduce individual components of the integrated performance management system in companies. This article deals with motivation and compensation. According to the official website of Deloitte within the Human Capital, it states that they using the motivation tools available to a financial and non-financial and it also determined that if the employees do not feel close to the strategys value and direction and motivates to fulfill the companys designed goals, the company is not likely to successfully reach its goals. From the Deloittes official website, the financial rewards and financial compensation system are the motivation tools available to the employees of the Deloitte. A recent article (Carol Bainbridge), states that extrinsic motivation refers to motivation that comes from outside an individual and the motivating factors are external, or outside, rewards such as money or grades. Deloitte believes that the rewards system is the right driver to the employees perform the work commitment and employees performance. However, attention should be paid to non-financial incentive tool. It is more difficult to define these tools as an important role to motivate employees to perform. Broadly speaking, they can be included in the corporate culture. The reason is often the corporate culture which the employee expects in the company of their choice. Figure 1. Relationship between the employee and the wage the employee received of the Deloitte From figure 1, the employees quality is reflected in a certain component of the employees compensation. According to the performance management of Deloitte, they consider that the compensation aligned with success in fulfill the goals of the company and often also the goals of the team and the individual. So from the figure 1, Deloitte use the proportion of the individual components of the employee total based on the job and the job description. Besides that, Deloitte indicate the high position of the employee in the structure will get the high proportion. Conclusion At the end, Deloitte use the rewards and compensation to motivate the employee to work hard and show the benefit of the reward and compensation to drive the employee work hard. Introduction It is going to show what technology that Deloitte used to communicate to the foreign branches and its functioning. 5.0 The impact of Technology on Deloitte A technology system can drive an organization to efficiency and effectiveness. The efficiency based on how we do the things right so the organization wont waste the time to delay achieves their goals. Besides that, the effectiveness is defined to do the right things, it show that the organization know what they want to do. The case study from the assignment, it shows that the video communication is the way that the Deloitte costs down through the video communication when they reach more employees and branches. Video communication can help to cut down many costs such as traveling cast. According to the Yezdi Pavri (managing partner for Deloitte Canadas Toronto office), he said that being able to meet clients and colleagues in real time without travel is an efficient, effective and environmentally considerate way to address their needs. In a high telepresence room, all the branches who in the different country appear very close and the experience can get with being there with face to face. Nortel Network Ltd is a multinational telecommunication equipment manufacturer in Canada. Deloitte had chosen Nortel Networks Ltd to manage the service of the video conferencing. In a result, Nortel said that in a statement that a company that spends $23 million a year on travel can use telepresence and videoconferencing to recover 385,000 hours of lost productivity reduce its carbon footprint by up to 4,200 tons and save up to $7 million in U.S. dollars. So, the video conference can be more environmentally considerate and go to the green innovation. In contrary, video conferencing also has its disadvantages be the barrels to communicate with each other. Deloitte has 600 offices in more than 150 countries so the time equation is the barrel that Deloitte communicate with the foreign branches. Sometimes, if unlucky have an emergency problem and the branches of England need to contract to the Singapore branches; it may be will fail to get a communication because the time between England and Singapore differ at least 8hours. Besides that, installations of the technology in video conference need a high tech equipment to fix it. For Deloitte, if needs to install the equipment, Deloitte needs to pay for the head office and the all branches. Many feathers make a bed; Deloitte has more than 600 offices in the foreign countries. So Deloitte needs to pay for the payment within these more than 600 offices and it will become a huge expense. Conclusion Finally, it shows the Deloitte uses the video conferencing to communicate to the foreign branches. It also shows that the effectiveness and the efficiency of Deloitte. Besides that, it also consists the advantages and disadvantages of video conferencing.

Essay --

During our history there have been many important governments in the world. Out of these governments, the Hammurabi’s and Thucydides are very strong governments. These governments are well known for their strong leadership and firm relationship between the people. On the other hand, the Magna Carta is the evidence of unsuccessful events of king john. The Hammurabi’s code was an important code in the 18th century BC of the Babylonian empire. The ruler of the Babylonian empire was Hammurabi, one of the great King at that time period, from 1792 to 1750 BC. The main aim of Hammurabi was to unite the Mesopotamia empire, which he did under his rule from about 1800 to 1750 B.C.E. In view of achieving his goals, Hammurabi formed a legal set of codes called the Hammurabi’s law code. Hammurabi wanted these codes to be visible to all, therefore these codes were carved apon a black stone monument, eight feet high in public view so that everyone will be able to see it and understand the rules of it. There are 282 laws which include harsh laws, where punishment was severe. Most of the laws were punishable by death. These laws regulate the organization of the society. Even if a judge makes a stupid or careless mistake, he will be expelled for lifetime and heavily fined. Also, the witness who testifies falsely shall be killed. A good example is the â€Å"An eye for an eye†, it states that if a man put out the eye of another man, his eyeball shall be put out. If a person was caught stealing he shall be put to death. Some laws, even with children were dealt very brutally. If a son strikes his father, his forehead shall be cut off. If a slave says to his master, you are not my master my master if they convict him, his master shall cut off his ear. If ... ...lso established equality before the law. The Magna Carta is considered as a turning point because it promised fair laws. These laws show what the government does for the people and what rights and responsibilities the subjects of these governments have. Hammurabi and Thucydides were important leaders in the 18th century an 5th century BC. They were great leaders and well known for being idealized leaders. Hammurabi and Pericles had control over their government and guided for the development. On the other hand, the Magna Carta was a document that was forced onto King John of England to stop abusing his powers with the people of England. It is very clear that Hammurabi and Pericles was powerfull leaders. Overall the Magna Carta, Hammurabi and Pericles funeral oration are more or less the same. All the three governments deals with power, authority, money, war even aft

Six Flags

Confidential For Internal Use Only Team __ TEAM __ – Marketing Plan (Sample) MKTG 649, Fall 2009 Prepared for: Professor Mahmood Hussain Prepared By: Your Name Your Name Your Name Your Name Your Name 1 Confidential For Internal Use Only Team 8 Executive Summary Six Flags has had great success over a number of years through providing a one-stop entertainment destination complete with thrilling roller coaster rides and an exciting atmosphere. In recent years, however, Six Flags has been struggling and is now in dire need of a boost to help regain its success in the Theme park industry.We focused our secondary research on past and current articles on Six Flags as well as the theme park industry as a whole. Databases and websites were utilized in gathering this information. In addition, we delved into previously conducted research regarding the theme park industry and Six Flags. This further allowed us to gather exactly how Six Flags arrived at its success, and ultimately to its f ailure over the past few years. This is information that could have been obtained through interviewing Six Flags employees; however, we chose to proceed with the more efficient choice of secondary research.The biggest issue Six Flags faces is its huge debt of over $2 billion dollars. The firm is on the verge of bankruptcy and has been pulled from the NYSE due to their shares falling below the $1 requirement. The firm needs to pay $300 million dollars to preferred stockholders, and lacks the capital to do so. Another key issue they face is their narrow target market. Six Flags has decreased their focus down to the youth, or teen market with less emphasis placed on appealing to families. This represents a huge loss of potential customers for Six Flags.Furthermore, there is a demand for thrill rides and rollercoaster’s that Six Flags can continue to benefit from. In order to meet both of these issues head on, Six Flags must not only expand their demographic target, but also thei r product offerings. Revenue must be generated as quickly as possible through increased traffic to the parks and product diversification. The marketing objectives we aim to address, execute and accomplish are to increase revenue through diversification and pricing methodologies, and to increase the target market to include families, teens, and young adults.Increased guest spending is a major component of what target markets we are trying to reach. We want to move away from the teen market, which does not spend much if any money in the park beyond admission. The two new target markets Six Flags is going to cater to are families and 21+ young adults. Six Flags will differentiate itself by providing both of these sources of entertainment in one location. We want Six Flags to be a place like no other in the country. In order for Six Flags to stay competitive, we need to diversify our means of revenue.That will be done with the introduction to two new ventures, Motion Simulators and Boul evard Six. Six Flags’ current pricing strategy for their online daily tickets is proving to be successful in terms of attracting more visitor attendance. Extended hours for special events can also deliver an extra added value to 21 and over patrons who are willing to pay a 25 percent increase on top of regular one-day admission. Being open until 12 midnight for such events would grant exclusivity to a smaller crowd with less falling in line.Another feature would be to have hard liquor and beer priced at a premium to further maximize profits. The first sales promotion will be a yearly engagement, every Fourth of July where all guests get in for free. We will call this promotion â€Å"FREEdom Day†. Another frequent promotion will be called Fun in the Sun. We anticipate an increase in Six Flags performance through the execution of our Marketing Plan. 2 Confidential For Internal Use Only Team __ Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Research Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Situation Analysis SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Customer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Company Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Marketing Problems and Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Managerial Recommendations Market Focus Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Differentiation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Marketing Programs Product Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Pricing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 Promotion Strategy†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Distribution Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Implementation and Control Financial Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Financial Projection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Financial Control†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 3 Confidential For Internal Use Only Team __ Introduction Six Flags has had great success over a number of years through providing a one-stop entertainment destination complete with thrilling roller coaster rides and an exciting atmosphere.In recent years, however, Six Flags has been struggling and is now in dire need of a boost to help regain its success in the Theme park industry. The amusement park industry offers a variety of attractions to a very large and diverse market. With everything from high-flying roller coasters to cartoon and movie character based offerings, theme parks have created a very successful market that has been on the rise for many years. However, like everything else, companies have seen their good times as well as their bad. It seems as though Six Flags may be on the decline in an exhausted market.Notwithstanding increased attendance on an annual basis, inclu ding the sharp decline of their teen market, the amusement park industry has been affected greatly by harsh economic times. Six Flags, Inc. specifically has become the epitome of this trying industry. Despite an increasing attendance rate over the years, Six Flags has seemed to dig itself into a hole that it cannot seem to get out of. Their debt-load has handcuffed them to the verge of bankruptcy. Their inability to increase attendance to the point of improved profitability and debt-reduction has helped lead this company toward potential failure.The significance of an increased attendance rate in 2008, (up to 25. 3 million from 24. 9 in 2007) yet still reporting a net loss of $207 million for the fourth quarter of 2008 is very big. 1 This signifies the tremendous amount of trouble Six Flags is currently in as their biggest point of profitability, attendance, has not been enough to dig this company out. This indicates that a drastic change of direction is in need for Six Flags, Inc. Although the numbers are bad for Six Flags, a marketing initiative may help bring this dying company back to life. Research MethodologyDue to lack of resources and low participant count, we have decided to focus our research on secondary research only. While we do believe it may be beneficial to gather information and suggestions through primary research, there are many resources available through secondary research that will sufficient. As the theme park industry is large, a vast amount of literature and information is available. Through researching readily available information, we are able to gather both positive and negative options and research from very credible sources. Although the utilization and execution f primary research is ideal and extremely beneficial, particularly for marketing initiatives, its overall implementation is not a simple task. The type of primary research required to make sound marketing decisions, especially for a depressed company like Six Flags, would need to be on a much larger scale than we are capable of handling in such a short period of time. We focused our secondary research on past and current articles on Six Flags as well as the theme park industry as a whole. Databases and websites were utilized in gathering this information.In addition, we delved into previously conducted research regarding the theme park industry and Six Flags. This further allowed us to gather exactly how Six Flags arrived at its success, and ultimately to its failure over the past few years. This is information that could have been obtained through interviewing Six Flags employees; however, we chose to proceed with the more efficient choice of secondary research. 1 Confidential For Internal Use Only Team __ Situation Analysis SWOT Analysis Strengths Six Flags’ main strength in the present state of the U. S. economy seems to be its â€Å"free falling† prices.For instance, everyone who buys a daily ticket online for Six Flags Discovery K ingdom (Vallejo, CA) pays the kids’ price of $29. 99. This has directly increased attendance. Next to its attractive prices is Six Flags’ internationally recognized brand name. The name, along with its wide array of entertainment products and experiences, has built enduring equity for 48 years. To refocus and re-energize its brand, Six Flags CEO Mark Shapiro and his marketing and entertainment teams have worked to make the theme park more family-friendly while still maintaining its ignature reputation for record-breaking thrill rides. The parks are cleaner, there is more broad-based entertainment, an enforced code of conduct for guests, and better trained employees who can deliver more quality service. As a result, key satisfaction scores were at or above all time highs for the company. Six Flags advocates special causes by holding annual walk-a-thons in the park, joining the fight to help cure childrens cancer. They further support the â€Å"green movement† by using biodegradable commercial trash bags throughout the company’s 20 locations in the United States, Mexico, and Canada.Location is another strength of Six Flags. The theme park is located in major metropolitan areas making it a probable, convenient drive away from home. Weaknesses Although Six Flags is now showing an increase in visitor attendance due to advertisements showcasing low ticket prices and an increased value offering, its number one weakness seems to be leveraging their massive debt load of over $2 billion dollars. It must also pay $300 million dollars to preferred stockholders in which it has no way of paying.The creation of new thrill rides can cost up to $20 million dollars each while consumer spending remains low. This debt will continue to stifle Six Flags’ growth and may lead them to file for Chapter 11 bankruptcy. Since admission is up, the lines for each major attraction will also increase. This may make impatient patrons waiting in the hot summer sun to go elsewhere for entertainment. Another weakness is the retention rate of teenagers and young adults has continued to lessen because they claim â€Å"there’s nothing new for us. Disappointingly, a major weakness that the theme park is also trying to control is its fatal freak accidents. In June 2008, a 17-year-old was decapitated by the Batman roller coaster when he scaled two six-foot fences and entered a restricted area at Six Flags Over Georgia. The year before, a girl’s feet were cut off when a freefall thrill ride malfunctioned at the Six Flags Kentucky Kingdom. A cable had snapped and wrapped around the 16-year-old’s feet, severing them at her ankles. Opportunities Six Flags is limited in opportunities as they have no cash on hand and an overwhelming debt load.However, to attract back the decreasing retention rate of its young adult market which as a result can leverage the debt, perhaps Six Flags can open a 21 and over nightclub. The club can hav e different elaborate themes each night, such as a â€Å"Batman† or â€Å"Terminator† party. A sports bar and restaurant can attract a new demographic of sports fanatics. Guest appearances by sports icons in these restaurants can also drive traffic through the park. Ride simulators in malls, introducing new and upcoming thrill rides, may also convince prospects to try the â€Å"real thing† at a 2 Confidential For Internal Use OnlyTeam 8 theme park. Six Flags can also try to sell some of its land that it owns surrounding its parks to help lessen their debt. It can even hold more events ranging from special causes to entertainment and extend its operational hours to the 21 and over crowd so as to increase ticket sales. Joining more strategic alliances internationally such as Dubai Holding to build a Six Flags in Dubailand can also prove to be profitable. Most importantly, Six Flags needs to get to the root of the problem and come up with a restructuring agreement that will satisfy both its stockholders and the company.Filing for chapter 11 bankruptcy may inadvertently decrease attendance as visitors may perceive that operations, including safety on rides and the cleanliness of the premises could be affected (although Six Flags confirms that these will not be affected if they do file). Thus, bankruptcy could ruin Six Flags’ image and limit more of their opportunities to expand. Threats Threats mainly include other major theme park competitors such as Disneyland and Universal Studios and indirect competition with more affordable fun activities such as miniature golfing or watching a movie.Other threats include the current swine flu that has spread rapidly throughout several states in the U. S. from its origin in Mexico. Some families may think twice before going to a theme park with hundreds or thousands of other persons in which any may be infected with the deadly virus. Severe weather conditions can even temporarily close down the par k. In 2005, it was necessary for Six Flags New Orleans to close down in preparation for Hurricane Katrina. Katrina’s heavy winds and floods left an estimated $32. 5 million worth of damages. The park has since been closed. Competitor AnalysisThe major competitor of Six Flags Inc. is the Walt Disney Company. In comparison, the Disney Company focuses on attracting visitors from across the world to visit its parks while Six Flags targets its local demographic and does not seek to advertise internationally. Although Disneyland offers the magical experience that families have grown up to know and love through its flagship characters and movies, Six Flags is seeking to be the alternative getaway in a downward economy. First off, Six Flags is just a drive away for those who live in close radius to metropolitan areas.At Six Flags Discovery Kingdom (Vallejo, CA), as mentioned earlier, everyone can pay the online daily kid’s price of $29. 99. Disneyland and Disney World mainly r equire a whole vacation package, including airplane flights and a hotel stay. To visit Disneyland’s entire theme park in one day, a patron will have to shell out as much as $94 per day. In 2008, Six Flags even reported a 5 percent increase in revenue with reduced costs from the previous year while Disneyland recently reported an 8. 2 percent drop in revenue and increased costs for this year’s first quarter.Universal Studios movie-theme park, known for simulating their top rated movies into rides and other experiences, is another competitor that also requires a vacation package. Its general admission is $67. 99 a day. Last year, the park underwent attendance downturns due to construction and visitors holding off on vacations until the new rides were complete. However, even in a troubling economy families are willing to pay a premium to visit such parks as Disneyland and Universal Studios to go to a place â€Å"where dreams come true† and to get the ultimate Holly wood experience as seen through television and movies respectively.These are deemed to be more affordable when comparing it to a family trip to Europe or Asia. Six Flags’ other competition includes the experience of shopping at a mall, going out to the movies, or even staying home and obtaining thrills through Sony Playstation or Nintendo’s Wii. Consumers feel like â€Å"getting away† once in a while and if they are restricted to a budget, they may consider the cheaper activity that they can repeat more than once during closer periods of time. 3 Confidential For Internal Use Only Team 8 Customer Analysis Approximately 25 million guests attend Six Flags annually.The park appeals to a broad demographic in which seventy-five percent of its customers live within 100 miles. Its main customer focus is its family unit. Most of its parks are limited to being open during the spring and summer seasons and only on weekends during off-seasons (due to weather factors). In th is case, generating revenue from the family unit is crucial while still trying to retain its core audience of teens and young adults who are drawn to extreme rides. Thus, Six Flags is providing a wider product offering to increase its overall visitor attendance.It is also remaking its image into a wholesome, highly-branded, family-friendly place similar to that of Disney. There are more rides and attractions not only for a young demographic, but also for families. Six Flags has also given these customers more to do and spend money on by bringing in brands such as Johnny Rockets, Papa John’s, Cold Stone Creamery, and Kodak. The park’s attendance has gradually declined in recent years but started to pick up again in 2008 and is showing great promise this spring season. For instance, Six Flags Discovery Kingdom had its largest attendance since 2003 during their two-week spring break period.The family unit is price sensitive; therefore with daily ticket prices being fairly low along with current low gas prices, Six Flags seems like an affordable trip. The company is projecting 55 percent of its total revenues to come during the months of July and August. More families and higher disposable income families are expected to contribute to these revenues. Also, seventy-five percent of Six Flags consumers claim that their primary reason for attending the park is to spend time with friends and family. Company Analysis Six Flags, Inc. is the largest regional theme park company in the world providing a national brand with regional focus.The firm has 20 parks total, 18 of which are in the United States, with the other 2 located in Mexico and Canada. The entertainment destinations in the U. S. comprise theme, water and zoological parks with over 900 rides, including 130 rollercoaster’s. Six Flags, Inc. is headed by CEO Mark Shapiro and is a publicly-traded corporation headquartered in New York City. The first Six Flags theme park, Six Flags Over Texas, w as opened in 1961 by Angus Wynn. The parks name came from the six themed sections, modeled after the culture of the six countries whose flags flew over Texas during the state's colorful history. Today’s parks offer a complete one-stop diversified entertainment destination for all ages. 3 Thrill rides, restaurants, games, themed areas, children’s areas, parades, concerts, shows and much more are available for the customers’ enjoyment. Business Model Six Flags operates as a seasonal business – over 85% of park attendance and revenues are generated between the second and third quarters of the calendar year. 4 Its business model is comprised primarily of making money through ticket sales, in-park food and merchandise sales, and sponsorship revenue. 5 4 ConfidentialTicket Pricing For Internal Use Only Team 8 Ticket pricing covers a broad range, with tickets available for a single day park visit to season passes. There are 3 types of tickets available: †¢ †¢ †¢ Single day 1 park (general and children admission) Single day 2 park pass (general and children admission) Season Pass Single day 2 park passes are for locations that have both a Six Flags theme park and water park located next to each other. Please note that some theme parks have a water park inside of them, but do not require a 2 park pass. General admission prices range from $29. 9 – $69. 99. Children admission prices range from $20. 99 – $29. 99. These ranges cover Single Day 1 and 2 park passes for theme, water, and animal parks. Season Pass prices range from $39. 99 – $125. Season Passes may be purchased for single park admission or dual park admission. Season Passes include: †¢ †¢ †¢ †¢ †¢ Unlimited visits Free tickets for guests Over $300 in park savings Access to Rise and Scream early openings and private Season Passholder Day Accepted at 15 Six Flags locations including La Ronde, Montreal Season passes are Six F lags core value offering.Passes cost little more than a day’s regular admission ticket price, and provide Six Flags visitors with added benefits and savings. Six Flags also offers a premium pass – the FLASH Pass – that serves as a ride reservation system. A limited number of FLASH Passes are available each day of operation and are valid the day of purchase only. There are 2 tiers for the FLASH Pass, Regular and Gold, with different stipulations for each. Regular FLASH Pass †¢ Avoid lines by making a reservation †¢ Wait as long as everyone else is waiting, but not in line †¢ Prices: $27. 9 for 1 person to $117. 99 for 6 people Gold FLASH Pass †¢ Enjoy discounted wait time of up to 75% †¢ Prices: $37. 99 for 1 person to $177. 99 for 6 people In-park Merchandise and Food Six Flags has various licensing and partnership agreements with other firms. Six Flags has held a licensing agreement with DC Comics and Warner Bros. Consumer Products enab ling Six Flags to utilize the rights to the cartoon characters. Six Flags has used the licensing agreement to create character programs including meet and greets, meals, photograph and autograph opportunities. 6 5 ConfidentialFor Internal Use Only Team 8 Six Flags has further utilized the characters’ likeness for merchandise sales including toys, souvenir items, apparel, and more. In addition, cartoon themed rides have been constructed after both DC Comic and Warner Bros characters. Six Flags employs in-park and out-park alliances with restaurants and food manufacturers. Past and current out-of-park alliances have included promotions with Coca Cola, Kraft’s Lunchables product line, and Papa Johns Pizza. 7 In-park alliances have included the implementation of restaurant chains within Six Flags parks.Johnny Rockets, Papa Johns Pizza, and Cold Stone Creamery can be found within the parks, and Tyson chicken has become the official chicken supplier to all parks. 8 Additiona l Partnerships Other promotional alliances have been implemented as well. One such example is the sale and availability of Kodak products in Six Flags paks. Moreover, Six Flags and Nintendo have collaborated by offering free Wii game plays to the Six Flags visitors standing in-line, thus allowing them the opportunity to sample the Nintendo DS games.Six Flags also promotes its brand through American Express, Chase, Blue Green, Panda Express, and The United States Army. 9 American Express and Six Flags have a promotional offering for park visitors in the form of a VIP tours. Patrons may book their Six Flags VIP Tour Presented by American Express for participating theme parks. Please note that the VIP Tour is for theme parks only and does not include water slides and other waterpark attractions. Tours are given to groups or families by an experienced tour guide and can be customized.Tours are priced at $299 and include: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ â € ¢ †¢ Private guided tour for your family or group Front-of-the-line ride privileges Preferred parking Theme park admission Reserved show seating Private autograph session with select LOONEY TUNES or The Justice League characters Lunch and dinner with reserved seating at restaurants Unlimited snacks Souvenir ride or character photo Expedited access to most rides in the park American Express cardholders gain an additional offer by receiving 20% off each VIP tour booked when they pay with any American Express card. Six Flag ParksCalifornia Six Flags Magic Mountain, Los Angeles – theme park Six Flags Hurrican Harbor, Los Angeles – water park Six Flags Discovery Kingdom, Vallejo – theme and animal park 6 Confidential For Internal Use Only Team 8 Georgia Six Flags Over Georgia, Atlanta – theme park Six Flags White Water, Atlanta – water park Illinois Six Flags Great America and Hurricane Harbor, Chicago – theme and water park Kentucky Six Flags Kentucky Kingdom, Lousiville – theme and water park Maryland Six Flags America, Baltimore/Washington DC – theme and water park Massachusetts Six Flags New England, Springfield – theme and water park Missouri Six Flags St.Louis – theme and water park New Jersey Six Flags Great Adventure, Jackson – theme park Six Flags Hurrican Harbor, Jackson – water park Six Flags Wild Safari, Jackson – animal park New York The Great Escape and Splashwater Kingdom, Lake George – theme and water park Six Flags Great Escape Lodge and IndoorWaterpark, Lake George – lodge and water park Texas Six Flags Over Texas, Arlington – theme park Six Flags Fiesta Texas, San Antonio – theme and water park Canada La Ronde, Montreal – theme park Mexico Six Flags Mexico, Mexico City – theme park Six Flags will be opening a third international location in the United Arab Emirates, Dubailand, which will open its doors to c ustomers in 2011. Marketing Problems and Opportunities The biggest issue Six Flags faces is its huge debt of over $2 billion dollars. The firm is on the verge of bankruptcy and has been pulled from the NYSE due to their shares falling below the $1 requirement.The firm needs to pay $300 million dollars to preferred stockholders, and lacks the capital to do so. Another key issue they face is their narrow target market. Six Flags has decreased their focus down to the youth, or teen market with less emphasis placed on appealing to families. This represents a huge loss of potential customers for Six Flags. Furthermore, there is a demand for thrill rides and rollercoaster’s that Six Flags can continue to benefit from. In order to meet both of 7 Confidential For Internal Use Only Team 8 these issues head on, Six Flags must not only expand their demographic target, but also their product offerings.Revenue must be generated as quickly as possible through increased traffic to the parks and product diversification. Managerial Recommendations Market Focus Marketing Objectives The marketing objectives we aim to address, execute and accomplish are to increase revenue through diversification and pricing methodologies, and to increase the target market to include families, teens, and young adults. We seek to create promotional offers that affect price and new product offerings, and to re-position Six Flags theme parks as an entertainment destination that appeals to all ages, and more importantly families.Value communication is extremely important in the current economic situation we are experiencing. Six Flags is a one-stop entertainment destination that offers very low admission prices along with numerous attractions and activities. It is a park that price-sensitive consumers can enjoy and afford. Six Flags needs to increase its revenue to become viable. These additional revenue streams are to include diversification and promotions. The largest project to create more revenue is the creation of Boulevard Six.It will create the opportunity to have in review stream all year long, rather than just the summer months. It will have a diverse collection of food and entertainment to please the target markets of families and young adults. This will include well known restaurants and entertainment companies, as well as new and excited ventures. Next would be the introduction of Motion Simulator rides located in malls around the nation. These would bring in additional revenue as well as bring awareness of Six Flags. At these locations, the rides would be of the most popular attractions from across all the Six Flags.Promotions could also increase traffic to the parks and increase the revenue during these times. Boulevard Bash is a Saturday night event for those 21 years and older with live entertainment. Six Dollar Sundays would increase visitors to the parks and would bring in more repeat customers. Too Hot to Resist Days would entice people to come to park s on days when it is warm out. They could partake in the water rides to stay cool during these times. And â€Å"Free†dom Day would increase traffic to the park, however there would be revenue from ticket sales there would be from parking, food, and Boulevard Six.Target Market Increased guest spending is a major component of what target markets we are trying to reach. We want to move away from the teen market, which does not spend much if any money in the park beyond admission. The two new target markets Six Flags is going to cater to are families and 21+ young adults. Six Flags current target market is â€Å"mass-market blue-collar, with average income $50,000 per year, and probably split between teens and young adults on the one hand, and families on the 8 Confidential For Internal Use Only Team 8 ther. â€Å"10 These families are not the type that are/were taking international family vacations. These families are â€Å"trading from a three-day, four-figure trip to Disney to a one-day, three-figure trip to Six Flags. †11 A trip to Six Flags is not cheap, but it is cheaper than. â€Å"A typical Six Flags visitor in 2007 spent $36 for the day, including parking, the price of a ticket, and meals. So, the company says, a day at Six Flags for a family of four costs less than $175. †12 Young adults are another target market Six Flags is looking into.They are a segment that had more disposable income than teens do, possible even more than families. â€Å"Young adults in the U. S. spend 52% of their money on clothing, 22% on food, and 13% on music. †13 With the addition of Boulevard Six, there is the opportunity to bring in more of the young adults, who would normally go to the local mall. Differentiation Six Flags has a lot going for it right now and with our marketing strategy, it may have the ability to differentiate itself from all the competitors. We aim to focus our differentiation based on the style of entertainment it offers.Six Flags will be a place people can go to have a day of excitement like no other theme park can offer. Without having to spend lots of money, people can have a great deal of fun during the day at an exciting theme park, and at night can cruise the Boulevard (Discussed below). There are obviously many places where one can go and enjoy a day at a theme park, however, they may have to travel a great distance if they desire to cap off the day with a night on the town. Six Flags will differentiate itself by providing both of these sources of entertainment in one location.Positioning We want Six Flags to be a place like no other in the country. In order to do this, we seek to position Six Flags in two ways. Due to the different offerings from Six Flags we don’t want to position ourselves in just one way. First, we aim to position ourselves as safe, family-friendly, lowcost form of entertainment. This position will be targeted to families and younger guests. We will advertise through d ay-time television and kid’s programming. Second, we will position ourselves as cool, fun, energetic and young-hearted.This position will be targeted to teens and younger adults (over 21) who would be interested in the Night of Fun as described below. We will hope to utilize different types of social media to target this demographic and project this type of positioning for Six Flags. Marketing Programs Product Strategy Six Flags has been providing their visitors products through their main channel, theme parks, during their existence. In order for Six Flags to stay competitive, we need to diversify our means of revenue. That will be done with the introduction to two new ventures, Motion Simulators and Boulevard Six.The motion simulators will be distributed throughout all major metropolitan malls that will be in close proximity to a Six Flags park. Malls are a choice location as they allow us to reach the broad demographics we target – families, teens, and young adults. The rides will have a selection of popular rides from Six Flags 19 parks. After the ride is over, it will â€Å"spit out† a 50% off admission coupon good for any Six Flags park, and must be redeemed within one month. This tactic is expected to drive sales up dramatically. 9 Confidential For Internal Use OnlyTeam 8 Boulevard Six will be an outdoor shopping district located outside of Six Flags larger parks. Its intention is to help produce revenue all year long, even while the parks are closed for the season. Boulevard Six will have a mix of food, shopping and entertainment for all ages. Restaurants will include California Pizza Kitchen, P. F. Changs, Johnny Rockets and more. Shopping will include Fossil, Gap, Abercrombie and more. Entertainment will come from the Comcast Sports Bar, nightclubs, live concert stages, Lucky Strike Bowling and movie theaters.Boulevard Six will also be the location of Boulevard Bash. Pricing Strategy Six Flags’ current pricing strategy for their online daily tickets is proving to be successful in terms of attracting more visitor attendance. A great example is Six Flags Discovery Kingdom (Vallejo, CA). As a price bundle, the theme park can also offer online daily tickets with one-day discounted parking at 20 percent to further raise attendance. For its Discovery Kingdom park, visitors will pay $29. 99 plus $12 for one-day parking totaling $41. 99.If paid separately, parking would cost $15. For its season pass holders, Six Flags can give an automatic 10 percent on all meals and merchandise simply by presenting their season passes at point-of-sale. Vouchers and coupons do not need to be redeemed for the sake of customers’ convenience. In addition to perks such as free tickets for your friends on select days, and free special events, season pass holders who are 21 and over will also pay a discounted price of $15 to get into Six Flags’ exclusive nightclub in Boulevard Six (mentioned under â€Å"Promotionâ⠂¬ ).Season parking passes also purchased online can be reduced by 20 percent and bundled with their appropriate season passes to increase the affordability and convenience of visiting Six Flags respectively. The V. I. P. tour requires a 4-person minimum and can cost up to $299 per person. This may seem like an extravagant and an unnecessary option. However, American Express cardholders with more discretionary income can enjoy this option at a 20 percent discount. To appeal towards more price-sensitive families who still want to get the ultimate V.I. P. experience, online specials should include a 20 percent discount on select days regardless of what credit card is being used. Extended hours for special events can also deliver an extra added value to 21 and over patrons who are willing to pay a 25 percent increase on top of regular one-day admission. Being open until 12 midnight for such events would grant exclusivity to a smaller crowd with less falling in line. Another feature wo uld be to have hard liquor and beer priced at a premium to further maximize profits.Ride simulators (mentioned in opportunities under â€Å"SWOT analysis†) will cost the consumer $9 for a four-minute edge-of-your-seat excursion! (These will be located in all major metropolitan malls that will be in close proximity to a Six Flags park. ) After the ride is over, it will â€Å"spit out† a 50% off admission coupon good for any Six Flags park, and must be redeemed within one month. This tactic is expected to drive sales up dramatically. Promotion In order for our marketing efforts to be successful, we need to attract customers to the previously discussed new park and activities.This is where the use of promotions will come into play. With exciting new attractions offered by Six Flags, we will need to engage more people through various type of promotions. We suggest by starting with sales promotions. The first sales promotion will be a yearly engagement, every Fourth of July where all guests get in for free. We will call this promotion â€Å"FREEdom Day†. By incorporating the Independence Day 10 Confidential For Internal Use Only Team 8 theme, every Six Flags park will be the most enjoyable place to be on the Fourth of July.This will be a day where families can come to experience the rides and attractions, all themed accordingly, and can end the day with a 45 minute long firework display coordinated to a serious of popular current music hits. We want this promotion to help Six Flags become the leading place to be during the Fourth of July. Due to capacity constraints in each of the parks, attendance will be limited to the maximum capacity the park can handle. We will let more people in as other leave, and while everyone waits, we will have activities and entertainment out in the waiting area.Even though the guests are not in the park yet, they should still be able to have an enjoyable time while they wait. Since one of our main goals is to impro ve loyalty among our guests, we also want to have promotions on a more frequent level. One of these frequent promotions will be Six Dollar Sundays. We will offer admission to all Six-Flags for only $6 every Sunday. Another frequent promotion will be called Fun in the Sun. Anytime the temperature hits above a certain temperature (depending on the location of the park) admission will be half-price.This will help entice the people that are reluctant to come to the park if it is too hot outside. This next promotion will give free admission to people on their Birthday. We will call this our Birthday Club and promote keep records of every person’s Birthday so every year we can send them reminders to entice them to come back. Our final promotion will be called Boulevard Bash. This will be for the 21 and older crowd and will be priced at $25 per person. We will block off our Boulevard Six (described below) and admit only persons of age.We will provide alcohol and bring in musical tal ent to perform every Saturday night. Distribution The main channel of distribution will continue to be Six Flags parks. The majority of our marketing plan is focused around promotional and pricing methodologies, with the promos taking place in Six Flags. Through the price promos we execute, we anticipate an increase in sales of in-park merchandise as consumers will have more disposable income due to their savings on park admission. There will be one other channel of distribution, however, for the thrill Motion Ride simulators.The ride simulators will be distributed throughout all major metropolitan malls that will be in close proximity to a Six Flags park. Malls are a choice location as they allow us to reach the broad demographics we target – families, teens, and young adults. Implementation and Control Financial Data Six Flags is in financial distress, which might lead Six Flags to file chapter-eleven for bankruptcy. Furthermore, in October of 2008, the New York Stock Excha nge penalized Six Flags since its stockholder equity had fallen below $75-million, and the stock price had fallen below one-dollar violating the New York Stock Exchange standards. 4 If Six Flags does not increase its stock price 11 Confidential For Internal Use Only Team 8 and market capitalization, it risks being removed from the NYSE. 15 Six Flags will not be able to continue operating without finding a plan to restructure the debt. Six Flags lost $113 million in 2008, which is compared to $253 million in 2007. However, the most recent forth quarter its reported loss is $201 million, which is compared to 2007 forth quarter $127 million. 16 The projections for Six Flags are concerning. First, by August 15th of 2009, Six Flags must pay $287. million in Preferred Income Equity Redeemable Shares to the shareholders. However, if Six Flags failed, the amount would reach in excess of $318 million. 17 Second, the financial situation is very critical further complicating Six Flags ability to continue operating. Due to major banks being in financial trouble, there is no access to adequate capital resources and lending procedures are more stringent. In order to obtain capital, our group is projecting the possibility of Busch Entertainment Corporation, a competing theme park operator in the United States, to acquire Six Flags.Busch Entertainment Corporation is a subsidiary of Anheuser- Busch. Busch Entertainment Corporation operates nine-theme parks across the nation including the Sea World and Busch Garden Parks. The company’s financial performance has been generating revenue of $1. 3 Billion and a positive earned income on the revenue. 18 Therefore, by reaching such a deal, Six Flags can have access to capital to meet the financial obligations and payoff the creditors. On the other hand, it will diversify its risk portfolio, and the advantages to share assets of both Six Flags and Busch Entertainment Corporation.Financial Projection Financial Control Six Flags CEO has been proactive in restructuring the Six Flags itself, and not only the debt. For instance, by making some major changes, Six Flags can survive these crucial economic circumstances. Therefore, CEO Mark Shapiro has used his private equity firm, Red Zone Capital, for purchasing the restaurant chain Johnny Rockets in order to integrate the chain into all parks. In addition, Red Zone Capital bought Dick Clark Productions, television home of the Golden Globe Awards, and the Academy of Country Music Awards.This was done with the intention of featuring celebrity and music events in the parks to generate revenue and stimulate and increase foot traffic. 19 Financial control over the Six Flags situation is still valid, by both restructuring the debt, and the theme parks. In addition, to potential of gaining access to some financial resources from a possible merger or consolidation with the Busch Entertainment Corporation is valid as the firms have similar revenue models and Busch has e xperienced more successful financial performance than Six Flags. ConclusionSix Flags financial situation is extremely dire and the firm is currently floundering to stay afloat. We believe that with our Marketing Plan, we may enable them to greatly increase foot traffic and sales revenue. The pricing promotions will bring people to the park and cause them to spend the money they save on ticket sales, on in-park food or merchandise. The promotions for young adults featuring 21+ nights will provide a great source of income through food and alcoholic beverage sales. The Boulevard will further create a diversified source of revenue.The re-positioning of Six Flags as a fun, low-cost entertainment destination for the family will further increase their target market and communicate value to price-sensitive consumers. Six Flags is an enjoyable theme park where all of your family entertaining needs may be met. We anticipate an increase in Six Flags performance through the execution of our Mar keting Plan. 12 Confidential For Internal Use Only Team 8 McCann, Kyle. â€Å"Rough Year Recorded at Six Flags. † ABC2News. com. 12 March 2009. 7 May 2009 . 2 â€Å"Six Flags – Investor Relations. † Six Flags. 10 May 2009