Ceremony- Rewrite Essay Example for Free

Ceremony- Rewrite EssayTradition is the illusion of permanence. It defines who sight atomic number 18 and gives them a place in their community it is an expression of be considerableing and individuality at the same time. In Ceremony, Leslie Marmon Silko exposes throughout the novel many indigen the Statesn char runers. Some follow the traditions and separates are ashamed of them. Silko expresses that only the ones that follow them are the ones that find themselves. They k straight who they are and are stronger and wiser. Because of this, they are the ones that will survive in this horrible modern world. Tayo is a boy that is proud of his origins and follows the traditions of his tribe. jittery, on the contrary, tries to avoid the traditions and follow the gabardine directions. Consequently, he thinks it will give him an advantage. He considers that white people are better. Both boys are influenced by their family and events that occur during their childhood. Both highly strungs parents are Native Americans. Auntie, his mother, is one of the most negative characters in the novel. She does non follow the morals of the Native Americans she is instead Christian and is close-minded. She influences Rocky to the white ways she is the one that tries to make everything possible for Rockys success as a white. She even takes him to white school. You drink like an Indian, and youre crazy like one toobut you arent shit, white trash. You love the Japs the way your mother loved to screw white men. Tayo is the child of a Native American woman and an uncertain white father.Tayo is bullied by this all the time since he was young. In school, he said Mexican eyes, the other kids used to tease me. Tayos mother name is Laura. Laura was confused with the mixing of both cultures and ends up cosmos ashamed of both. In addition she becomes an alcoholic and abandons Tayo. People assault Tayo for looking unlike. They accuse him of thinking he is better because he is half- white. In contrast, he tries to turmoil in and be accepted in his community. He feels rejected. Native Americans live together, all with their brothers and sisters. Auntie is bother when Tayo shows up in her house. Grandma and Josiah do not because they are accustomed to live all together. Auntie raises Rocky and makes him her let way. On the other hand, Tayo is raise by Josiah and Grandma. They teach him the traditions and storytelling.The key is there, that makes Tayo and Rocky different the way they are raise. It develops their feelings for their origins and makes them proud or ashamed of where they belong and who they are. Also, when Tayo and Auntie are alone she makes it clear that he is different in a disparage way. Auntie wants no success for Tayo, only for Rocky. This makes Tayo feels like an outsider in the family and gives the sentiment of not belonging anywhere, but he never loses faith. Yet, family motivates Rocky to act white. Tayo has to make an effort to be noticed in the family he has to take care of the cattle and even decides to join Rocky in the army. While Rocky has to do nothing and family members support him the most. Going to war is something that Tayo does for belonging. It has some success Rocky calls him brother and not cousin.In white school, teachers teach them that storytelling is fresh superstition it which is science they buzz off to believe in. Tayo and Rocky are taught the same, Rocky succeeds and Tayo does not. Despite the fact that the teachers tell Tayo that traditions and storytelling are nonsenses he stills believes. Nevertheless, Rocky, After their first twelvemonth of boarding school in Albuquerque, Tayo saw how Rocky deliberately avoided the old-time ways. Old Grandma shook her head at him, but he called it superstition, and he opened his books to show her. Rocky through Aunties previous influence, gets easily motivated by the white teachers.The teachers goal is to eliminate their beliefs, so Native Americans would start thinking white. Watching Rockys success in school he listened to his teachers, and he listened to his coachThey told him, Nothing can stop you now except one thing dont let the people at home hold you backAuntiewanted him to be a success. She could see what white people wanted in an Indian, and she believed this way was his only chance. Rocky now thinks as a white man, but Tayo is still loyal to his Native American beliefs. Rockys finale to go to the war is driven by the goal of being as a white man and belonging in America.Rocky dies in war. Tayo and friends that attended white school together come back. All of them are suffering from an internal conflict, post traumatic effect. Tayo wants to cure himself and starts a traditional ceremony. The other men are like Rocky, they want to be white and reject their own culture. So they tried to sink the loss in booze, and silence their affliction with war stories about their courage, defending the land they had already lost. The o nes that are like Rocky, consequently, automedicate themselves with alcohol because they believe in nothing else. If Rocky had returned from the war he would have found in the same situation. In war they triumph, they are equally important as white men. She looked at these Laguna guys. They had been treated first severalize once, with their uniforms.As long as there had been a war and the white people were afraid of the Japs and Hitler. Without their uniforms, without being recognized as American soldiers, the Native Americans are again found discrimination. So they drink even more to remember that belonging Here they are, trying to bring back that old feeling, that feeling they belonged to America the way they felt during war Belonging was drinking and laughing with the platoon, dancing with blond women, buying drinks They repeated the stories about good time like long medicine chants . They are killing themselves with alcohol, the same way Rocky would do if he had back from the w ar. Because they prefer alcohol over medicine plants, or anything that is from their own culture. They already feel white and they like it more. In spite of this, Tayo cures himself and starts even a better life, the ceremony makes him a survivor.Leslie Marmon Silko between Tayo and Rocky shows the reader, even when Rocky is dead, how traditions can save the souls of who believe. Rocky and the other men modernize everything and eliminate their own origins. The people that they really are inside. Tayo, instead, combines the traditions and creates a new ceremony that includes white culture, but preserves the origins of the Native Americans. The other men are dead alive. Tayo is like that after the war, but ceremonies save him and make him a true survivor. Also, he has the function of a connection between the older and younger generations of Native Americans. The author concludes that in this modern and horrible world, only the ones that adapt and accept the careen positively will sur vive and be happy. People should never forget their roots because that is what they purely are.Silko, Leslie Marmon. Ceremony. New York Penguin Books, 1977. Tradition is the illusion od permanence. Woody Allen

Commentary On Hawk Roosting and The Author Essay Example for Free

Commentary On Hawk Roosting and The Author EssayThe poem Hawk Roosting demonstrates the pirana and prey process through the extensive physical exercise of metaphors and personification. The slope is portrayed as a ruthless predator who surveys its surrounding in search for its meal. At the same time, the hawk is personified as a ruler and creator who possess a great deal of wisdom W1and strength. This brings out the subject of the poem that the hawk is an idealistic W2and arrogant creature, suggesting that is Hughes is trying to challenges our perspective of being a human. As humans, many of us believe that we are the supreme beings in the entire humans, that this world was created by God solely for us, that we are imbued with the ultimate task of looking after the world. This is ironic by the fact that the roosting hawk is looking down on us here, fully convinced that the world is his for the picking and yet ignorant of the fact that a higher authority exists. While the seat of our intellect is innately the hawks tearing of heads, we pride ourselves on our sophistry and mannersW3. Furthermore, the hawk also states that we live in the myth of progress, that history is cyclical, as seen in nothing has changed since I beganW4. This leads to get hold of an unanswered question of life Are we the only ones running the show?W5An in depth analysis reveals that the author chose to write the poem in a monologue 6 quatrains structure, each resembling a monologueW6. Stanza 1 shows that the hawk believes that he is natures most deadly and perfected creature. Stanza 2 shows that the hawk possesses the arrogance of a king. Stanza 3 emphasizes the complexity and uniqueness of the hawk. Stanza 4 shows the hawk doesnt have good manners. Stanza 5 suggests the hawk wields unquestionable authority over onesW7 fate. Stanza 6 shows the hawk exercising index over his regime.In stanza 1, the hawk is napping. While weaker birds are always on their guard and are alert, the haw k sleeps without worrying about being threatened. Through the use of personification, the hawk is given human characteristics. AsW8 the hawk can speak in poem, W9we are given the opportunity to experience the hawks world through its eyes. In path 4, the hawk makes reference to his killing ability- perfect kills, prominently highlighting the arrogance of the hawk.In stanza 2, the hawks arrogance is even more stressed. The hawk perceives his surroundings as his wormlike servantW10. The high trees were exclusively created for its convenience the airs buoyancy provides greater lift the sunrays W11shines light onto its mealW12.In stanza 3, the hawk portrays itself as an authority above god. This is seen in run 12, Now I hold Creation in my foot. Making the point that it has surpassed its creator and now assumes the responsibility of creation.In stanza 4, the hawk attempts to show off its authority. This is seen in I kill where I please because it is all mine. The hawk makes openly rev eals its uncompromising and ruthless way of killing. tearing off heads. It shows that the hawk is free of affectionate obligations and does not have to be polite in its mannerisms.

Hotel PESTEL and SWOT Analysis

Hotel PESTEL and SWOT epitomeHotel X operates in a fragmented exertion for the most part controlled by the invitees and their preferential needs. The strategic audit involved analyzing the macro-environment by the PESTEL mold, the competitive industry environment by the Porters Five Forces model, the key stake acquiters expectations and the internal strengths and weaknesses.This SWOT analysis concludes the strengths (products, brand, peck, VmV and accreditation/certification), the weaknesses (location, classic rooms, car parking, mathematical process management and technology), the opportunities (BRIC, Rugby World Cup 2011, market demographics, corporate responsibility pressure, and the 90 day trial catch law) and the threats (new national, convention Centre, long-term contracts with buyers/suppliers, economy, and technology).Hotel X should plan its outline or so differentiation by providing the highest quality products and services unique from the rest of the industry. Improving the hotels weaknesses is a realistic way to improve the proceeds and profitability for the organization. Recommendations be bequeathd for the improvement of Hotel Xs weaknesses.ContentsIntroductionIf you dont know where your business is going, any road leave behind get you there. (TVRheinland Group). Business strategy is a driving force in the success of organizations as long as the strategy for the organization is analyzed in terms of the environments. This paper is a strategic analysis of the environments for Hotel X1.Company BackgroundHotel X is a leading hotel in Auckland. The services and products declargon oneselfd include accommodation, food and beverage, event venues, spa and wellness club facilities. Their aim is to grow market shargon and profitability by maintaining 5 maven level services2. This is supported by Hotel Xs vision statement Know Our Guests, Build Great Memories.Industry Description Definition and DriversHotel X is positi integrityd in the h igh-end3hotel4industry within Auckland City5. The hotel industry is a sub-section of the Travel and tourism industryone of the most rapidly expanding fields (Go Pine, 1995, p. 26). It is a fragmented industry as hotels are driven by the services they leave and the consumers they can attract. Factors that influence this consumer plectron are the location of the hotel, the facilities available, the price per night and the size of the facility. High-end hotels in Auckland compete for independent and corporate travelers, both domestic and international.Macro-Environment AnalysisThe PESTEL model was used for analysing opportunities and threats to Hotel X and the summary of the major factors can be found in Appendix 2.(P)olitical FactorsNew Zealand general elections may bring changes to government and influencing legislation.Trade agreements have a positive correlation with tourism. Securing trade agreements with BRIC would create significant growth in business.(E)conomic FactorsWith o verseas economies in recession, the declining New Zealand dollar6, the increase in fuel cost and the GST increase, it is more expensive for people visiting New Zealand. There is a decrease in the reliance on overseas visitors and income.There will be short-term growth with the Rugby World Cup 2011.While this would yet be a small injection over the months of September/October, there is potential for resulting growth in returning thickenings.(S)ocial FactorsConsumer opinions on products and services can quickly build or diminish a brand and company image. The increasing use of kindly media to gain access to this information can be dangerous to growth for companies who do not monitor and maintain brand standards.The impact of economic factors is seen in the demographics of the Auckland market. The strong short-haul markets can be a benefit as they buffer the industry during periods of significant reduction in long-haul markets (New Zealand Hotel Council).(T)echnological Factors vici ssitude potential is held back by having to balance the needs of the guests verses what they are prepared to pay for. Technology does not replace personal touches, but allows for storage of information on the preferences of guests. Auckland hotels need to kick upstairs their services when compared to international standards in order to maintain consumer expectations (Hotel Technology Resource, 2011).(E)nvironmental FactorsThere is increasing pressure to be environmentally responsible. The pressure has created organizations such as EarthCheck who provide certifications to organizations meeting particular requirements7and Qualmark with their Enviro Assured Grading System8. Increasingly some consumers will only engage with companies which hold particular certifications.(L)egal FactorsCurrent union negotiations will determine the requirements of the hotels towards their employees, the impact of this will be determined after the negotiations.The 90 day trial period in employment law all ows companies to employ people best suited for positions. The best employees in the best positions increases efficiency, productivity, satisfaction and general wellbeing thus reducing costs to the company.Competitive Industry AnalysisThe Porters model9was used for analysing the industry competition for Hotel X and the summary of the major factors can be found in Appendix 9.Threat of New EntrantsHotel X has one of the largest function rooms in Auckland with capacity of 1500. This attracts some of New Zealands significant functions such as the upcoming Rugby World Cup Prize giving. The proposed National Convention Centre will threaten Hotel Xs long-term market share of functions.Bargaining Power of SuppliersEmployees provide most of the service for guests. Hotel suppliers do not hold much power, there are often a large number of suppliers available. Many high-end hotels have contracts with taxi companies. The cost of switching these contracts is high.Bargaining Power of BuyersHotels p rovide the alike(p) item to the same market so need a strong brand to differentiate from competition. There are limited times that customers elementary needs cannot be met10.There are large numbers of corporate travelers who stay in a hotel that they have long-term contracts with. Hotel X may deal to renew its contract with Telecom due to Telecoms move to the lower CBD.Power of SubstitutesThe threat of substitutes depends on the demands of the customer. As most guests wanting to stay in high-end hotels are expecting quality over cost, it could be expected that substitutes to this industry do not pose a large threat.Intensity of Industry RivalryThe strong industry growth in the tourism sector (Go Pine, 1995) should mean that there is a low rivalry amongst hotels as there are an increasing number of guests. However, the products that hotels provide are identical on a basic level (the quality may vary) and this low differentiation and ease switching leads to a strong competition.St akeholder AnalysisThe expectations of the individuals and groups that influence the business strategy for Hotel X are summarized in Appendix 11.The strategy for Hotel X was developed by the director and is entwined with his personal values his lettering to the organization ensures he retains control over strategy and growth.The guests and clients of Hotel X may see the hotel as important to them during their short term relationship even so only the business clients and guests who are engaging with the organization on a regular basis hold any importance for quality service on a long-term basis.Attitudes of the employees are orientated around providing quality service but the importance of the hotel to them is more for the opportunity of employment it provides.Hotel X understands the importance of the media in providing merchandising opportunities however the media do not have the same inverse need.Hotel X is also not of large importance for the topical anaesthetic government as, w hile the hotel provides local taxes and jobs, it does not have any impact on the growth of local government revenue. The attitudes of this stakeholder are consistent with the hotel on factors like environmental responsibility however not consistent with profit factors.Organizational Capabilities(S)trengthsHotel Xs products hold value between price paid and quality received. The products 411 rooms, four food and beverage outlets, spa and facilities, dozen function venues, all set 5 star standards and are upgraded as ideas develop.There is strong marketing of the Hotel X brand in the industry as luxury and elegance. The concept is carried through media, including social media which is heavily monitored to increase positive brand awareness.The multiple ethnicities of the 400 employees mean guest communication has become little problematic. Hotel X has used the Vision, mission and Values (VmV) to create a positive employee culture.Hotel X holds multiple accreditations including Best H otel from New Zealand Scenic Tours, Studiosus Award, and World Travel Awards, the Innovation/Sustainability Award from NZ Hotel Conference, EarthCheck Silver Status11, and Qualmark Gold Status12.(W)eaknessesHotel X in the upper CBD is a distance from city activities. While the hotel provides a shuttle around town, there is not the flexibility (or views) as a prime city location.The classic rooms have yet to be updated These rooms are of the same size as executive rooms but the dcor is dated and not up to the same 5 star standard as the some other products provided.The hotel does not provide car parks for employees or guests except for valet parking. The city location makes it is expensive to park in nearby buildings. Public transfer is limited.The processes in place for performance management are limited. Short term management is strong with recognition programs but the link is missing to annual reviews/promotions, proximo goals are not quantified.Hotel X limits its market by not yet having wireless internet available throughout the hotel. Technology is an area that would improve guest satisfaction and productivity.ConclusionThe summary of the SWOT analysis can be referred to in Appendix 12.Hotel X, seeks high levels of growth and profitability. While the product, brand and people are strengths, there is an issue keeping services consistent without good performance management. Organizations now have the advantage of a 90 day trial period to maximize the job-person fit in the organization which should correlate to lower costs and higher profitability. The location of Hotel X will place a limitation on the growth of the organization.The current products that the hotel provides are strengths. The 5 star quality of these products and services create value for guests. There are some weaknesses however with the dcor of the holy rooms, lack of car parking and limited use of technology. The hotel needs to remain on top of new innovations to ensure the products and services are continuously upgraded.Hotel X has the opportunity of the growing BRIC market and the upcoming Rugby World Cup. It plans to service these growth opportunities while still maintaining a hold in the domestic markets as a buffer to the threat of the economy restricting international tourism.The generic strategy that Hotel X should follow is differentiation. Already Hotel X has started to differentiate their product from the industry as supported by the strength of its accreditations and certifications. It is possible for Hotel X to differentiate not only through the strength of its products but also its people and the Vision, cathexis and Values.The strong brand and opportunity for recognition of corporate responsibility will allow Hotel X to develop a dominant position. The threat to this is the competitiveness of the industry difficulties with long-term contracts and the threat of a National Conference Centre.RecommendationsThese recommendations will focus on improving the weaknesses of Hotel X,Performance management schemes for employees should be introduced to maintain 5 star standards, as services the hotel provides involve guest/employee interaction. Goals set to manage performance must be decided on jointly between organization and employee in order to empower colleagues. Special salary and wage reviews should be initiated as well as an incentive scheme based around achieving key performance indicators.The classic room product needs to be redecorated to maintain product consistency to satisfy customer requirements.Technology in particular, a hotel wide Wi-Fi strategy needs to be developed, to keep up with 5 star international standards.Car parking needs to be addressed by negotiating with Wilson Parking to every take back the management of the car park or rent additional car parks. The extra car parks would have to satisfy the guest needs first.Location is one weakness that cannot be changed so the best recommendation for this is to increase the areas the shuttle bus drives to and renegotiating the taxi contract so that fares are cheaper for guests going between the upper and lower CBD.

Features of a Successful Brand

Features of a Successful bell ringerThe word shop is derived from the Old Norse tickr, subject matter to burn. It refers to the practice of producers burning their mark (or crisscross) onto their products.A brand is the identity of a specific product, service, or backing. A brand can take many forms, including a name, sign, symbol, color crew or slogan.A brand represents many more intangible aspects of a product or service a collection of feelings and perceptions intimately quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand swirls the customer a guarantee and so delivers on it.A legally protected brand name is called a trademark. The word brand has go on to evolve to encompass identity it affects the personality of a product, company or service.For a successful brand there ar lot many social occasion to do that be as follows First of all you should know about the market that are you are going to target also a really clear idea about which target segment you are eyeing.People usually think that making a brand is just having a logo, tagline, and business card youve completed your branding. But, unless youve carefully considered and defined ALL five of the key brand elements-position, promise, personality traits, story, and ties-you still score work to do.And, until youve infiltrated your brand into every take aim of your organization and built the discipline of consistency into every behavior, action, or communication-both internally and externally-you are not yet on the path to a successful brand strategy.Five Key Brand ElementsBrand Position Positioning is the art of creating a brand that can persuade and realistically demonstrate its relevance to a customers daily life to become his or her regular choice. The Brand Position is the part of the brand that describes what your organization does and fo r whom, what your rum value is and how a customer benefits from working with you or your product/service, and what key differentiation you have from your competition. Positioning is not created by the marketer or the individual brand itself, but by how others cover it. Marketers dont create the location rather, they create the strategic and tactical suggestions to encourage the customer to accept a particular positioning in his or her mind. For instance, bread and take out are not branded items, and despite companies push to try and brand the two products, no company has found much success building brand equity. When customers want either one of those staple items, they usually choose what is on sale or what is available on their local grocers shelves. Beer and cola, on the other hand, are heavily branded product categories Consumers have make a relationship with and will search out their preferred brands. To position your offering properly, you need to differentiate the key a ttributes or benefits that represent the value of your product or service. That will, in turn, create trust in your brand. As you begin to understand the relationship that your customers have with your brand, you will be able to more efficiently meet their needs, wants and desires through your brand.Brand Promise The Brand Promise is the single just about important matter that the organization promises to deliver to its customers-every magazine. To come up with your brand promise, consider what customers, employees, and partners should expect from every interaction with you. Every business decision should be weighed once morest this promise to be sure that a) it fully reflects the promise, or b) at the very least it does not contradict the promise. Benefits need to be backed with some sort of persuasive tenability to believe the products hype. Many times, products or services have some formula or patent that is unique from all the other brands out there. Why do we trust Pantene shampoo, for instance? Because we believe in the brands revolutionary Pro-V formula that leaves hairs strong and healthy. Why do we believe Secret antiperspirant will keep women smelling confection? Because its pH balanced for a woman, and not a man.Ask yourself What promises are you making about your brand? Can my products or services follow through on those promises?Brand temperament Brands that carry with them a true persona, and the beliefs and experiences similar to a personality make a brand rise to a unused level. After all, its hard not to like someone with a good personality. In matters of branding, a personality helps to humanize an otherwise inanimate object or service so that a prospects defenses are lowered. An attractive brand personality can pre-sell the prospect before the purchase, reinforce the purchase decision, and help forge an stirred up link that binds the buyer to the brand for years to come. In such cases, you are more willing to overlook flaws and sea rch for strengths. A brands personality can offer the single most important reason why one brand will be chosen over another, particularly when there are some product or service features that are different between competing brands. The personality gives the consumer something to relate to that can be more vivid than the perceived positioning of the brand. Although a strong identifiable personality is not imperative, it can make it easier for customers and prospects alike to understand what the marketer has to offer. Even more important, a brand with a characteristic personality presents the would-be buyer with something he or she can relate to as an individual, a practical prerequisite for success in an increasingly individual-driven marketplace. Personality is usually shown in three ways.Provider-driven Provider-driven images are popular with services because there is a greater need to build confidence between the provider and seller since there is usually an intangible product on the table. Brands that lean heavily on the provider image include insurance companies and financial institutions. Prudentials The Rock and Allstates Youre in good hands, show that the brand is trustworthy and their brands reflect the same attitude.Image of the user Other brands like to show that the great deal who use the brands are people that you could be friends with, relate to, or want to be like. Many companies with branded products geared toward Generation X and Y use this tactic. However, these generations are also unbelieving of marketers and are keenly aware of when a brand is targeting them.Image of the product or service As strange as it may sound packaged products often take on a personality that consumers can relate to. Whether through a mascot or an animated figurine, products come to life to give consumers more than just a brand to trust, but also a face. For instance, the Pillsbury Doughboys laugh reinforces that the product will make your family feel good.Br and theme The Brand Story illustrates the organizations history, along with how the history adds value and credibility to the brand. It also usually includes a summary of your products or services. The story and meaning of your brand is its most valuable and unreplaceable asset. Great brands large or small have a story that conveys both a truly valued attribute and an attitude which in combination sets them apart. You can rarely make up a great brand story, its usually already there. Our role is to uncover that story for you, bring it to life and then integrate it throughout your business.Most brands today dont have the financial muscle to buy awareness or market share and operate in arenas where consumers are no longer spectators. Instead they are constituents that ask increasingly tougher questions of brands. This makes it critical to ensure that brands not only encapsulate a business or products unique story but also work as hard as possible at every touch point. Brand Story h as a wealth of experience gained from working with blue chip top 100 company brands to absolute start-ups and were equally comfortable and motivated in both scenarios.Brand Associations Brand Associations are the specific physical artifacts that make up the brand. This is your name, logo, colors, taglines, fonts, imagery, etc. Your brand associations must reflect your brand promise, all of your brand traits, and support your brand positioning statement. Brand Associations are not benefits, but are images and symbols associated with a brand or a brand benefit. For example- The Nike Swoosh, Nokia sound, Film Stars as with Lux, signature tune Ting-ting-ta-ding with Britannia, muddy color with Pepsi, etc. Associations are not reasons-to-buy but provide acquaintance and differentiation thats not replicable. It is relating perceived qualities of a brand to a known entity. For instance- Hyatt Hotel is associated with sumptuousness and comfort BMW is associated with sophistication, fun dr iving, and superior engineering. Most popular brand associations are with the owners of brand, such as Bill Gates and Microsoft, Reliance and Dhirubhai Ambani.Brand associations are formed on the following basisCustomers contact with the organization and its employeesAdvertisementsWord of mouth publicityPrice at which the brand is soldCelebrity/big entity associationQuality of the productProducts and schemes offered by competitorsProduct class/category to which the brand belongsPOP ( Point of purchase) displays etcOne MantraOnce youve developed and defined a pertinent brand, you must begin building the brand with employees, customers, prospects, partners, etc. through consistent execution. Repetition is the key to the success of the branding process.Now after building up of your brand you must check out these three things at regular interval of time and that is your employee, customers services that you are offering. Because building up of any brand your employee play a very vita l role.No one, including your employees, will ever really know or remember what your brand is, unless it is the same every time they are exposed to it. They only present your brand to the customers by direct conversation. If your product is good enough then customers will come again again and also convey the same to their friends relatives. Whether it is planned or not, word of mouth is well worth the effort it takes to generate it. Word of mouth is still considered the most potent marketing communication of all because its dispensed by the most credible sources of all ordinary citizens who dont carry a built-in bias of mercenary sponsors. When your company is lucky enough to be the beneficiary of word of mouth, your identity problems may be over, and your capacity problems may just be beginning.

Influence of Social Inequalities on Life Chances and Health

Influence of companionable Inequalities on Life Chances and HealthTHE CONTEMPORARY NATURE OF nightspot AND THE INFLUENCE OF SOCIAL INEQUALITIES ON THE LIFE CHANCES AND HEALTH STATUS OF INDIVIDUAL2.1Use data to explain inequalities which exist in health and well-disposed cautionSocial Inequality is the existence of unequal opportunities and rewards for different favorable positions or statuses within a group or nine (Moffitt, 2015).The scattering of social and health feel for is determined by a wide variety of factors which include individual factors as age, sex, social and national factors. There is growing evidence of inequalities in both(prenominal) the distribution and memory access to health and social care.In 2016, the equality trust organization in the United Kingdom (UK) written reports that, compared with another(prenominal) developed countries, the UK has a rattling high level of income discrimination. They explained that Households in the groundwork 10% of the population lease on average a net annual income of 9277 whereas the top 10% digest a net annual income over ten times what is earned by the bottom 10%. The implication for this is that the people who fall within the bottom 10% of the population will not be able to access quality health care while at the same time maintaining a good standard of hold. It can be said arguably that more than 50% of the incomes of these people are spent on housing. In Great Britain, wealthiness is even more unequally divided than income. 45% of all wealth is held by the mysteriousest 10% and the vileest 50% by contrast own just 8.7% (Equalitytrust.org.uk, 2016).Societys variety contributes to the difference in carriage foretaste in different regions. Office for National Statistics (ONS) reports that over a two year span from 2012 to 2014, life expectancy in Kensington and Chelsea was highest in the UK and Blackpool had the lowest life expectancy (74.7) for new born babies. This can be attrib uted to societys constructs, for example, people in Chelsea and Kensington are mannikinified as adequate and on that pointfore have a high standard of living than people in Blackpool who are classified as poor. That means people in the loaded communities of Kensington and Chelsea may have longer life expectancy be beat they can afford better social services than those in Blackpool. Most of the people in these rich communities are gainfully employed and earn much more income even for the same service of job than those in the poor communities. Further to this, a report on Blackpool in 1990 suggests that it is not authentically social class but the age structure and patterns of employment of people in the lowest social classes that really explain the differences. Overall, life expectancy has steadily increased in the UK but some communities have higher life expectancy than others (www.ons.gov.uk, 2016). However this gap in the life expectancy can be narrowed with evenly distributi on and access to health and social care in the society.One of the ways through which inequality in the distribution of health can be measured is unwholesomeness and mortality. ONS reports that cancer was the cause of about 28% deaths that occurred in 2015 and 26% in circulatory diseases. Again, it can arguably be concluded that, people in the high social class bracket are more exposed to such circulatory disease whereas people in the low class bracket die of preventable diseases. In our traditional society, people in the lowest social class have a higher proportion of older people working in more dangerous industries so they are probably to have higher levels of illness than those engage in less dangerous work. The fact that education is a strong predictor of infant and maternal mortality, adult morbidity and mortality and a range of life course developmental and health outcomes is well supported by research evidence (Bartley, 2007).2.2Social inequalities from sociological sur veySociologists study health and illness not only because they go to issues at the center of human existence but because they help us understand how society works (White, 2009). To the sociologist point of view, the experience of sickness and disease is an outcome of how society works. For example, poor living conditions in some parts of Liverpool can be attributed to the cause of diseases and high mortality. In addition, poor housing environment, smoking, drugs, unhealthy eating, obesity, lack of exercise to lose weight all contribute to poor living conditions. Even when living conditions are improved and medical practices also improved but inequalities based on class, gender and ethnicity are not tackled, the difference in the midst of the rich and poor will persist and widen.Diseases and inequality are practically linked. The outcome of the uneven distribution of political, social and economic resources necessary for a healthy life is the social gradient of health. Those at the top of the social system are healthier and live longer while those at the bottom are sicker and do often die from preventable diseases and accidents. It is assumed that health differences are biological. For example, in Liverpool, a household will be smoking since generation and this contribute to unhealthy life styles and death.Inequalities in health are not only common between people of different socio-economic groups but they can exist between different genders, different ethnic groups, and the elderly. We need to also consider the inter-generational causes of health inequalities. In this instance, inequalities in health are passed from generations. This is not only to do with genetic factors, but the mothers health behaviours during pregnancy and circumstances and behaviour as they raise their children (Barker, 1992).Sociologically, social inequality as a social problem encompasses three dimensions, namely, ideological supports, social reforms and geomorphological condition. S tructural conditions include things that contribute to social inequality and can be measured objectively, for example, wealth, poverty, education. Ideological supports are the ideas and assumptions that support social inequality present in a society e.g. formal laws and public policies. Social reforms includes things such as social movements, organized resistance and protest groups. Marxism which views society as conflictual and exploitative holds that inequality in health arise because people value higher profits than health. Marx believed that social class was based on economic factors.The Functionalist theorists believe that inequality is ineluctable but desirable and plays an important function in society. As such, a level of inequality is acceptable in society. Important positions in society anticipate more training and thus should receive more rewards such as high pay or status to attract the most talented people. Social stratification and social inequality, according to thi s view, lead to a meritocracy based on ability. They see modern societies such as UK as meritocratic, to a large extent. By this status is achieved and based on individual ability, occupational positions are allocated. Many sociologists have used the Registrar Generals scale of working class and middle class in the past, in order to measure social class.Conflict theorists, on the other hand, view inequality as a result of groups with power predominate groups with less power. They believe that social inequality hinders societal progress as people in order to maintain the status quo those in power melt off the powerless. In todays world, domination is achieved primarily through the power of ideology i.e. our beliefs, views, thoughts, norms, values, world views and expectations through a process known as cultural hegemony.2.3 How inequalities which exist in health and social care can wallop on an individuals health status and life chances.Social inequalities that exist in health and social care impact on the individuals health and life chances. These impacts may be seen as advantage for some group of people but negative for others. The privilege ones who get word themselves at the better side of the inequality will be well off than the others. Health is determined by several factors including genetic inheritance, personal behaviors, access to quality health care, and general external environment.The inequalities that exist in health can be measured in terms of inequalities in conditions such as wealth and material goods. The inequality in income affects the access to social care and health. Those with high incomes are better off and can afford to pay for supererogatory services besides the basic ones guaranteed to all by the government. The difference this makes is that, the individual who may be able to afford these extra services is less likely to die from preventable diseases. The individual with low income may enjoy only basic social and health care whic h may not cover the call for at the moment. The end result of this individual is shorter life expectancy. The inability to afford better housing services and live in better communities exposes the individual to a high morbidity.One aspect of society that is gaining attention in todays society is the discrimination in gender. On Friday, 9th December, 2016, a panelist on ITV news intervention comment toys meant for boys and girls and identifying colours with gender at an early age. According to the discussion, the stereotyping isnt healthy for a society and efforts must be made to reduce and eventually quash the ideology in the minds of children at early age. They are advocating retailers to stop categorizing toys by gender. Like the functionalist theory holds, this form of stereotyping is inevitable thus it can only be reduced and not erased. Gender inequality can still be found also in the workplace today despite equality laws such as the Sex Discrimination Act. Divisions based o n gender can be seen in the gender pay gap and under-representation of women in politics. However, the numbers of females button into higher education and entering professional careers such as medicine amongst others is increasing.A persons career and aspirations may not be achieved due to inequality in social care and health. For instance where, the inequality in health is attributed to a genetic issue. The individual may be limited by society in certain endeavours. By reason of a persons impairment, the individual faces stereotyping in the community even in schools. However, this notion is gradually fading out in the UK as efforts are being made to bridge the gap between people of learning ages for example in schools, and visually impaired are provided with brails and learning support to foster learning.In contemporary Britain, some sociologists, however, see inequality based on ethnicity as the most important cause of social division. For example, members of some minority ethn ic groups underperform at school and experience higher levels of unemployment compared with other groups. Women, older people and children are at more risk of poverty than other groups. Other sociologists also argue that inequalities based on gender, ethnicity, class and age are all significant in todays society, and therefore, they are seen as interlinked aspects of inequalities rather than as completely separate aspects.People of African Caribbean background are more likely to be in occupations that are classified as working class. This impact on their chances of upward social mobility. This may also have consequences for their childrens life chances including educational opportunities.Many sociologists argue that social class remains an important plan because social class still impacts on peoples daily lives. Class-based inequalities in life chances persist in the 21st century. So, while class may have changed, it has not declined.Over the last 40 years, reforms in such areas as education and employment have addressed different aspects of gender inequality. For example, introduction of anti-discrimination laws such as the Equal Pay Act (1970) by government to reduce gender inequalities. Other reforms and policies have been made to address inequality based on ethnicity in areas such as education, employment, and criminal justice. Through funding bodies such as the Equality and Human Rights Commission which enforces equality laws governments have tried to reduce inequalities between different ethnic groups as well as through legislature such as the Race Relations Act in the 1970s.In conclusion, although there has been a reduction in social inequalities in our society, there exists however, a gradient between people from affluent backgrounds and individuals from disadvantaged backgrounds. For a fact, a country where wealth is evenly distributed, these kinds of issues of social inequalities are at minimum. But until the UK gets to a level of even wealth distr ibution, efforts and continued vigilance will be undeniable by all to help curb the problem.ReferencesBarker, DJP, editor. Fetal and infant origins of adult disease. London BMJ Books 1992.Bartley, M., Head, J. and Stansfeld, S. (2007). Is attachment style a source of resilience against health inequalities at work?. Social Science Medicine, 64(4), pp.765- 775.Equalitytrust.org.uk. (2016). The Scale of Economic Inequality in the UK The Equality Trust. online Available athttps//www.equalitytrust.org.uk/scale-economic-inequality-uk Accessed 14 Dec. 2016.Haralambos, M. and Holborn, M. (2008). Sociology Themes and Perspectives. London Collins.Health Knowledge. (2016). Inequalities in the distribution of health and health care and its access, including inequalities relating to social class, gender, culture and ethnicity, and their causes. online Available at http//www.healthknowledge.org.uk/public-health-textbook/medical-sociology- policy-economics/4c-equality-equity-policy/inequalities -distribution Accessed 14 Dec. 2016.Moffitt, K. (2015). What Is Social Inequality in Sociology? Definition, Effects Causes online Available athttp//study.com/honorary society/lesson/what-is-social-inequality-in-sociology-definition- effects-causes.html Accessed 14 Dec. 2016.Nettleton, S (1995). The Sociology of Health IllnessOns.gov.uk. (2016). Deaths registered in England and Wales- Office for National Statistics.onlineAvailablat https//www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriag es/deaths/bulletins/deathsregistrationsummarytables/2015 Accessed 14 Dec. 2016.Ons.gov.uk. (2016). Life expectancies- Office for National Statistics. online Available at https//www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriag es/lifeexpectancies Accessed 14 Dec. 2016.White, K (2009). An Introduction to the Sociology of Health Illness. 2nd ed. SAGE Publications. Los Angeles.Appendix

Identifying the Enemy in a War Against Terrorism :: September 11 Terrorism Essays

Identifying the Enemy in a War Against Terrorism   pinch In the good old days, it seemed like such an easy task to identify and give a face to who were your friends and foes at time of war, even at the risk of racial and cultural stereotyping. We are finding that it is very difficult to be at war with a concept like international terrorist act because we also must give it a face.   During World War II an article was published in the December 22, 1941 issue of Life magazine name A Handbook for Americans.  A section of the handbook detailed ways that Americans could tell a Jap from a Chinese. I found these stereotypes to be sooner ridiculous but the article underscores that there are some problems of mobilizing a society for war, whether it is against Japan in 1941 or against international terrorism in 2001.   unrivalled problem that would seem the easiest to solve is How do you identify friend from foe? Another problem is How not to lose friends and alienate byst anders who might get caught in the middle in the process of waging war on ones foes? The nature of terrorism makes both tasks difficult.   In a recent book on 21st cytosine terrorism, Cindy Combs notes that terrorism is a synthesis of war and theatre a dramatization of violence which is perpetrated on innocent victims and played before an audience in the entrust of creating a mood of fear with discover apology or remorse for political purposes. Terrorism is therefore by its nature a clandestine activity carried out by actors operating in the shadows of societies. Who are the individuals and groups who practice this tactic? What would a profile look like of todays typical terrorist? We last that they are young - having in some cases been recruited in secondary schools. They are both men and women who have less formal education and family wealth than their counterparts in the 1960s. More importantly, in confronting them we know that they engage in dehumanizing their victims - v ictims do not have an individual face, nor are they parents or husbands or wives - they are simply the enemy. Coupled with this tendency to engage in what one noted social psychologist calls black and white thinking, todays terrorist commits to the abandonment of all restraints on the use of violence.

Staging in Six Characters in Search of an Author :: essays papers

Staging in Six Characters in Search of an AuthorPirandellos masterpiece, Six Characters in Search of an Author iswell known for its innovative techniques of characterization, in particular in the fullness of character as exhibited by theStepdaughter and the Father, but it is especially renowned, andrightfully so, for the brilliant staging techniques employed by itsauthor. Pirandello uses his innovative staging techniques specificallyto symbolize, within the confines of the theater, the blending of thetheater and real life. Chief among these, of course, is the way inwhich the author involves the consultation in his production, to the pointwhich, like a medieval audience, they become part of the action, andindeed, a character in its own right. The use of lines provided in theplaybill was the first of its kind never before had an author dared toask the members of the audience to perform, even though unpaid, andindeed, paying for the experience themselves. But without those lines,ho w much less impressive would that result be when the Director,understandably at the end of his rope with the niggardly characters (whohave been from the start trying to coerce him into writing a script fornon-union wages), shouts Reality Fantasy Who needs this Whatdoes this mean? and the audience, in unison, shouts back, Its usWere here The moment immediately later that, when the whole castlaughs directly at the audience, pointing at them in glee, is nearlyunbearable for an audience, as shown b y the riot after the firstperformance, when the audience not entirely ripped the seats out of thetheater, but stole the popcorn. Pirandello also used a technique heinherited from the corrie de Soleil, involving a trapeze hung fromthe catwalk. But though the trapeze was not in itself his owninvention, its use during the intermission as a means to annoy theaudience was absolutely innovative. He had gotten the idea fromwatching the inhabitants at the mental institution in Switzerla nd wherehis wife was recuperating from a Venetian holiday. The Swiss hospital,renowned for its experimentation, had started a program of gymnastics,meant to boost the patients self-esteem. The Stepdaughters denudateabove the audiences heads, during the intermission, is a directreflection of that Swiss technique no one before Pirandello had daredto use it in the theater before, but it not only symbolized neatly theproblems with defining reality inherent in the text, but kept theaudience from actually getting a rest during the intermission, since